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Suzana KOVACEVIC
Head of Art Buying | PRODIGIOUS
Suzana studied communications at the University of Zurich. She worked as an Art Buyer / Agency Producer at Lowe, Publicis and Spillmann/Felser/Leo Burnett before joining Prodigious 2 years ago.
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Please describe, in your own words, what your current job is and what work it entails.
I am a producer for various agencies and bring ideas to life whatever the medium is. It includes classic art buying and agency producing but most of the projects now include various disciplines which makes it more interesting and I get to work with new talent a lot – which I like a lot!
How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
It was clear to me from the very first day of a traineeship, which I did during my studies. It was then when I discovered the job of the art buyer/agency producer and knew right away that I wanted to do that.
In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
Magazines, series, movies, books, exhibitions, blogs, go-sees... everywhere basically.
Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)
We do mostly print, moving image and illustration/animation.
