Michael has a true passion for photography, typography and graphic design. After receiving his design diploma he worked at JvM before working in Australia for a year.Joining Serviceplan in 2009 he became quickly responsible for several international BMW projects. His involvement became visible e.g. launching the first-ever BMW i8, the BMW 7series, BMW M2 and further brandshaper. In his latest position as part of the Creative Board he takes care of BMW’s international needs and supports national campaigning and so as for the French, Chinese and e.g. Arabic markets.
Michaels strength is based on strong creative conceptual thougts combined with brave art direction. His work appeals fresh, unseen and unique. Combined with several years ofshooting experiences his portfolio covers large fields of peoples-, car-, studio- and lifestyle-photograpy. His work is internationally known and awarded.
BMW, Mini, West, Sixt, Bosch, Jägermeister, Telekom, Playboy, NUK, Nordex, UNICEF, Desperados, Pepsi, Smirnoff, Telekom, etc.