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Mathias ELSAESSER
Digital Director | PWC
Mathias Elsässer has over 22 years of professional and managerial experience in Strategy and Business Consulting related to the topics Data Driven Marketing, Omni-Channel Commerce, Customer Relationship Management (CRM).
He has worked for global organizations across the Consumer Goods, Entertainment, Automotive and Insurance industries.
He has also proven leadership skills with experience of managing global and virtual teams with more than 100 members and managed consulting projects for major European companies. Within his engagements he always combines his deep marketing business skills with technology driven transformations based on Salesforce Marketing Cloud, SAP C/4Hana, Adobe Marketing Cloud, Oracle Marketing Cloud, Google, Facebook etc.
He is known for his innovative way of using physic within marketing and has been invited as speaker to OMR, dmexco, dreamforce, cebit etc. He also supports lectures at various universities (HSG, HFU, FAU, ISM).
Mr. Elsässer earned a executive MBA in 2005 and a Physics Diplom Degree in 1997.
questionnaire
What was your very first job? What does it feel like to look back at it now?
Software developer for a german insurance company :-) / OMG this is lightyears away and can't imagine what happened and how I end up in marketing.
Please describe, in your own words, what your current job is and what work it entails.
Helping my clients every day to reach data driven marketing
How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
as said I really don't know how I finally end up in marketing
In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
Back to the roots, when physicists start thinking about marketing
If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
I just need a whiteboard and pen to help people to understand a complex marketing world
