Mathias Elsässer has over 22 years of professional and managerial experience in Strategy and Business Consulting related to the topics Data Driven Marketing, Omni-Channel Commerce, Customer Relationship Management (CRM).
He has worked for global organizations across the Consumer Goods, Entertainment, Automotive and Insurance industries.
He has also proven leadership skills with experience of managing global and virtual teams with more than 100 members and managed consulting projects for major European companies. Within his engagements he always combines his deep marketing business skills with technology driven transformations based on Salesforce Marketing Cloud, SAP C/4Hana, Adobe Marketing Cloud, Oracle Marketing Cloud, Google, Facebook etc.
He is known for his innovative way of using physic within marketing and has been invited as speaker to OMR, dmexco, dreamforce, cebit etc. He also supports lectures at various universities (HSG, HFU, FAU, ISM).
Mr. Elsässer earned a executive MBA in 2005 and a Physics Diplom Degree in 1997.