Markus ALLER

1. What was your very first job? What does it feel like to look back at it now?

To coordinate and maintain the first website for HUGO BOSS. It’s quite fun to see how we managed the online presentation without any kind of CMS.

2. Please describe, in your own words, what your current job is and what work it entails.

To lead and organize my team as a central agency at Breuninger which is very challenging in a positive way.

3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I’m very interested in music, fashion, photography and culture. The combination of all these aspects and creativeness to develop relevant content and campaigns makes it so unique. Whenever I have the chance to work with great talents and creative personalities. The changes and demands that digitization leads us every day to re-think our creation and content production.

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

Researching, meetings, travelling and organization of creative sessions with my team and external partners.

5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

It was the launch of the first digital magazine and within that the beginning of storytelling. More than ten years ago. And of course the creation of “Shanghai Affairs” which was the lead campaign for an incredible fashion show in Beijing.