Luitgard Hagl became an advertiser by conviction in 2009, after having studied literature and theatre science – and always having been a fiction junkie. She started out as a junior copywriter at Serviceplan Munich and launched campaigns such as „Erstmal zu Penny“. In 2011 she moved to Hamburg, Germany’s capitol of advertising, to work for Grabarz&Partner and Jung von Matt where she took care of brands such as Ikea, Edeka, MAN, Mercedes Benz, Zalando, Obi and Nivea. There she also won national and international awards for campaigns such as „Like Attack“ for laut gegen nazis. Her passion is to create memorable and entertaining campaigns that make brands find their way into people’s hearts: Preferably with storytelling, purpose driven and in moving images.
In 2017 she came back to Serviceplan Campaign X in Munich and is now taking care of clients like MINI Deutschland and Sky. Here she has already won international and national awards for works like „The MINI Shortcut Billboards“ and „Adoptify“.