LAURIOLA

1) What was your very first job? What does it feel like to look back at it now? I started working as research associate at the university besides my studies. Looking back I still see my analytic and conceptual approach to projects. 2) Please describe, in your own words, what your current job is and what work it entails.As Brand Design & Brand Experience Strategist I work as a part of a team (brand, marketing, design, retail, events) translating brand strategy, consumer insights and new brand purpose into a holistic brand experience.I’m always trying to nudge people around me into new ideas and future trends in society. 3) How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?Still discovering where my interest is leading me. I love thinking schools which have a holistic, systemic view and drive value for the society. 4) In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?My curiosity drives me to learn for different sources. Topics rank from philosophy to design to art back to technology and sustainability. It can be a book, an article, an instagram or tumblr post and foremost the interaction with inspiring people.