Jessica LUH-FUCHS

Creative Director | RIEGG & PARTNER

I think, compared to all the other creative directors on this board, my job is kind of ... different. If you are interested in understanding how creative business works in deepest Bavaria, then read on!
After graduating from university with a degree in communication science, German language,
literature and political science, I planned to start my career as a scientist. But then there was thisoffer to start up a TV station, so I worked as a journalist, an editor-in-chief, and as the creative soul of a young company.
A few years later, I decided to give this creative part of my mind a new home base. From then on, I enjoyed being a copywriter, storyboard editor, and something like an intuition-guided brand
expert.
Today I am creative director and member of management at Riegg & Partner, which is a network of three communication agencies in northern Bavaria. Our surroundings: no neon, just nature. My customers simply do not care about my awards, but about my attention. They want full service instead of empty words. And they are more concerned about billings than pomposity. I am the most down-to-earth creative teamleader you can imagine. Thanks to my powers of comprehension, I am the one to talk to when it comes to complex brand communication structures and challenges. I really enjoy the challenge solving problems for the technical brands. Surprisingly this is the reason that, from time to time, I am asked for knowledge transfer to completely different branches. Therefore I am creative head of one of the most successful healthcare relaunches in 2018. I am the creative director of a testimonial campaign with the most popular female tennis player Germany has ever had. And actually I am proud of a beautiful lookbook for a well-known German designer who is going to present this new collection during fashion week 2019. Being a creative director is not a question of brands and honor. In my eyes, it is a question of making decisions – with promptness and good judgement. And I am really good
at that.

questionnaire

What was your very first job? What does it feel like to look back at it now?

I started to work as a waitress when I was 14 years old. This job taught me humility and knowledge of human nature.

Please describe, in your own words, what your current job is and what work it entails.

I take care of our customers’ brand strategy and communications. I take care of a great team of creatives. I do not take care of myself too much.

How did you discover that the creative world is right for you?

When I learned to write I knew immediately, that writing is my passion. And it is just a short way from passion to profession. Still my ideas are born in words and pictures follow.

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I read as much as I can. Online and offline. I try to learn from the best. I travel. I watch my children play.

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

I grew up in the western part of Germany, close to the German-German border. When I was 14 years old I made up a story about the Fall of the Wall. The story started with David Bowie performing in Berlin and ended with the peaceful Fall of the Wall. I won a competition and my story got published in a book. A few years later the Wall fell. I got so many postcards from people that knew my story. So once in my life I „wrote history.“

jury

Creative Director | STUDIO AHIRA
Head of Inhouse Agency | E. BREUNINGER
Executive Creative Director | JUNG VON MATT
Marketing Director | STRELLSON
Head of TV | HAVAS WORLDWIDE
Prod Operations Mngr. I OLIVER AGENCY
Managing Creative Director | HAVAS MUNICH
Sen. Art Director | DONKEY COMMUNICATION
Managing Director | BEHIND THE SCENES
Senior Creative | AKQA
Head of Art Buying | JUNG VON MATT
Senior Creative | BBDO
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Head of Integrated Marketing | HUGO BOSS
CEO | AUBADE
Global Marketing Director | BORGWARD
Executive Creative Director | THJNK
Sr Director Communications | LUFTHANSA
Creative Director | GRABARZ & PARTNER
Senior Creative | INNOCEAN
Creative Director | LUKAS LINDEMANN ROSINSKI
Senior Creative | INNOCEAN
Brand Experience & Brand Design Strategist | VOLKSWAGEN
Senior Creative | SERVICE PLAN
Head of Production | ABOUT YOU
Head of Art Buying | OGILVY & MATHER
Art Director | WORMLAND
Lead Producer | HAVAS
CEO | HESSNATURE
Executive Creative Director | WUNDERMAN
Digital Director | PWC
Creative Director | MUTABOR DESIGN
Head of TV | SELECTWORLD
ECD | PAHNKE MARKENMACHEREI
Executive Creative Director | ANTONI
Creative Head & Publisher | MFK PUBLISHING
Creative Director | KALTES KLARES WASSER
Creative Director | KOLLE REBBE
Exec. Prod. & Head of moving images | ANTONI GMBH
Art Buyer | OTTO
MD & partner | SERVICEPLAN Berlin
Creative Director | JVM
Creative Director | METAPULSE
Senior Creative Manager | SERVICE PLAN
Creative Director | SERVICE PLAN
Executive Creative Director | ANOMALY
Executive Creative Director | ACHTUNG
Group Creative Director | KOLLE REBBE
Director Brand Strategy | VOLKSWAGEN
Sr. Director Creative | UNIVERSAL MUSIC
Advertising Manager | FERRERO
Executive Creative Director | LA RED
Creative Director | HONEY
Executive Producer | PAHNKE MARKENMACHEREI
Sr. Art Dir | LUKAS LINDEMANN ROSINSKI
ECD | ZHOI HY CREATIVE STUDIO
Creative Director | SELECTWORLD
Creative Director | BB 235
Creative Director | DDB BERLIN
Creative Director
Brand Director | HIGHSNOBIETY
CMO | WORMLAND
Creative Director | WE-ARE-OPEN
Creative Director | GGH MULLENLOWE
Creative Director | KEMMLER KEMMLER
Creative Head Marketing | S. OLIVER
Executive Creative Director | KOLLE REBBE
Head of Art Buying | PRODIGIOUS
Head of Art Buying | TRACK
Founder | CFS KRUG
Creative Director
Senior Art Director | FISCHER APPELT
Art Director | AEYDE
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | MARIO LOMBARDO
Creative Director | RIEGG & PARTNER
Creative Director | ANOMALY
CCO | GREY
Creative Dir. | Deutsche Fussball Liga
Creative Director | MINI - BMW GROUP
Creative & Art Director | INNOCEAN
Head of Brand Marketing | MYKITA
Senior Art Buyer | FCB Hamburg
Sen. Art Director | WORMLAND
Creative Director | ÜBERGROUND
Marketing Director | ELECTROLUX
Head of art buying | SCHOLZ & FRIENDS
Creative Director |
COO & Executive Producer | KURZGESAGT
VP Marketing Director | LILIUM
Creative Arts Consultant | HEIMAT
Art Producer
Creative Director | GRABARZ & PARTNER
Head of Agency Producing | WIRZ
Head of TV & FILM | JUNG VON MATT
Creative Director | MYTHERESA
Executive Creative Director | THJNK
Executive Creative Director | WIRZ
Creative Director | KOLLE REBBE
Creative Director | KOLLE REBBE
CCO | PAHNKE MARKENMACHEREI
Head of Marketing | ZINO DAVIDOFF
Managing Director | ROSENDAHL BERLIN
Executive Creative Director | STRAIGHT
Creative Director | STUDIO CHRISTIAN RUESS
Executive Creative Director | RUSKA MARTIN
Creative Director
Executive Creative Director | TERRITORY
CD & Founder | DONALD SCHNEIDER STUDIO
Director | SCHOBER DESIGN
Chief Creative Officer Germany | HAVAS
Head of Art Buying | PHILIPP UND KEUNTJE
Brand Marketing Mngr. | MYKITA
Managing Director | PRISM
Art Buyer | FREIESARTBUYING
ECD | SERVICE PLAN
Creative Director | OLIVER AGENCY
Marketing Dir. & Art Buyer | WORMLAND
Creative Director | CONDENAST
Creative Director | HONEY
Senior Art Dir.| DONKEY COMMUNICATION
Creative Director | GRABARZ & PARTNER
Creative Director | FRANCES UCKERMANN
Head of TV | JUNG VON MATT
Head of Brand Marketing | EBAY
Lead Creative | APPLE
Senior Art Buyer | GRABARZ & PARTNER
Marketing & Communication Advisor
Creative Director Art | ÜBERGROUND
Director of Photography | LOVED
Head of Art Buying | HEIMAT
Executive Creative Director | HEIMAT
Executive Creative Director | SERVICE PLAN
Head of Marketing | SIEMENS
Owner/Partner | SOLOMON WINTER
Art Buyer | TRACK
Hd. of Creat. Concept & Com. | THOMAS SABO
Creative Director | OTTO
Managing Director | THJNK