I think, compared to all the other creative directors on this board, my job is kind of ... different. If you are interested in understanding how creative business works in deepest Bavaria, then read on!
After graduating from university with a degree in communication science, German language,
literature and political science, I planned to start my career as a scientist. But then there was thisoffer to start up a TV station, so I worked as a journalist, an editor-in-chief, and as the creative soul of a young company.
A few years later, I decided to give this creative part of my mind a new home base. From then on, I enjoyed being a copywriter, storyboard editor, and something like an intuition-guided brand
Today I am creative director and member of management at Riegg & Partner, which is a network of three communication agencies in northern Bavaria. Our surroundings: no neon, just nature. My customers simply do not care about my awards, but about my attention. They want full service instead of empty words. And they are more concerned about billings than pomposity. I am the most down-to-earth creative teamleader you can imagine. Thanks to my powers of comprehension, I am the one to talk to when it comes to complex brand communication structures and challenges. I really enjoy the challenge solving problems for the technical brands. Surprisingly this is the reason that, from time to time, I am asked for knowledge transfer to completely different branches. Therefore I am creative head of one of the most successful healthcare relaunches in 2018. I am the creative director of a testimonial campaign with the most popular female tennis player Germany has ever had. And actually I am proud of a beautiful lookbook for a well-known German designer who is going to present this new collection during fashion week 2019. Being a creative director is not a question of brands and honor. In my eyes, it is a question of making decisions – with promptness and good judgement. And I am really good