Jack CHRISTENSEN

What was your very first job? What does it feel like to look back at it now?

My first real job was being a waiter at Elton John’s wedding. My first advertising job was as a junior creative at TBWA London. It felt very glamorous. The wedding I mean. 

Please describe, in your own words, what your current job is and what work it entails?

I’m currently one of the lead creatives at Innocean’s European Creative Hub. My job mainly entails coming up with campaign concepts and executions for our Hyundai and Kia business and seeing them through from presentation to realisation. 

How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I always knew I wanted to do something creative. I can’t remember when that started, but I have always enjoyed communicating with people and it’s something I naturally fell into. 

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I think as technology and culture changes; new inspiration comes along with it. But as always, the best place to find inspiration is to look outside your industry at what’s happening in other creative and innovative fields.

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

The piece of work I am probably most proud of is a project called The Uncensored Playlist for Reporters Without Borders. The project used music streaming platforms in a completely new way. Many well know music streaming platforms such as Spotify are available in some of the worlds most censored countries. So, we found 5 journalists from 5 of the worlds most censored countries and turned their previously censored articles into uncensored songs. We then streamed the songs back into their countries on the music streaming platforms. 

The project was able to shine a light on censorship through the media attention it got as well as finding an actual way in which censorship could be bypassed.