GRAMENZ-HOLBEIN

Exec. Prod. & Head of moving images | ANTONI GMBH

I was born in Berlin 1977. Yes, I'm a real Berliner! Soon after getting my degree in teaching art, music and German, I started in 2000 doing what I really love: filmmaking.Whilst gathering first my experiences on set, I began to build a strong network of international contacts that I have been building ever since then. From that pointon  I have spent years honing my craft at various projects. A large part of my career was enjoyed abroad where I have been responsible for crew hiring, management, strategic planning and budgeting of film and advertising projects. I returned to Berlin in 2010 and consolidated my knowledge by completing the IHK examination ‘Production Manager - Film and Television’.I started to work with production agencies who specialise in providing a worldwide creative and media agency service for major clients in the industrial and economic sectors, especially the automobile industry. I began to focus on jobs with the extensive use of CGI in post-production, as I wanted to increase my knowledge about digital post-production processes.Due to my working in the field of advertising for several years, my production skills are highly advanced. Management of personnel and crew as well as budgeting for and during the making of a film or commercial are only a fraction of the expertise I can bring along. I am passionate about storytelling and want to create powerful, compelling stories through different visual mediums. I’m always pushing my artistic boundaries and seeking out the positive team atmosphere so that creatives have the calm and space needed to produce outstanding results.

questionnaire

1) What was your very first job?

My very first job was a street casting sessions for Berlin-based agency DeeBeePhunky in Barcelona – without speaking one word of Spanish or Catalan, to be frank.

 

2) Please describe, in your own words, what your job is and what work it entails.

I am antoni’s Head of TV. This entails director scouting, productions & client relationships, and, erm, facility management.

 

3) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was the train of events that brought you to where you are today?

I studied film, as well as a second degree as a school teacher, plus I have a degree at the IHK (industry and retail chamber) for producting films and TV (which I did when my daughter was just born – imagine the pram in the class-room). My parents derive both from the movie/docu world, so studying to be a teacher was a necessary antidote to their wild lives.  But finally I landed in the creative world and I love my job, being thankful each and everyday to be able to do what I do.

 

4) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Well it’s rather my creative department colleagues here at antoni who stand for innovation, freshness and relevance. But it’s never boring to transform a script or a creative idea into numbers and logistics which is what I do! Pairing my colleagues’ creative output with directors’ ideas and concepts, using my networking to always keep on the sharp edge of things, and looking at the world with a 360 degree angle (it’s NOT just TV spots these days....) – antoni offers such an inspiring coexistence of fashion and automotive which adjusts to my ever searching for progression.

 

5) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

Definitely our 2019 Cannes success, Bertha Benz for Mercedes-Benz Cars, which we released on International Women’s Day. (https://antoni.de/case/bertha-benz/)

 

6) What social media artist/account are you most influenced by?

None. Good books, good talks, good photos: that’s what keeps me going. Looking back, Benetton’s Colors magazine was a ground-shaker in my world! Everything was different after seeing the first issue...

 

7) Which creative disciplines do you commission most, and are most interested in seeing more of?

I am definitely a photomaniac. I collect photo books, soooo many books, oh Lord... This doesn’t answer the question but I had to say it!

jury

Creative Director | STUDIO AHIRA
Head of Inhouse Agency | E. BREUNINGER
Executive Creative Director | JUNG VON MATT
Marketing Director | STRELLSON
Head of TV | HAVAS WORLDWIDE
Prod Operations Mngr. I OLIVER AGENCY
Managing Creative Director | HAVAS MUNICH
Sen. Art Director | DONKEY COMMUNICATION
Managing Director | BEHIND THE SCENES
Senior Creative | AKQA
Head of Art Buying | JUNG VON MATT
Senior Creative | BBDO
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Head of Integrated Marketing | HUGO BOSS
CEO | AUBADE
Global Marketing Director | BORGWARD
Executive Creative Director | THJNK
Sr Director Communications | LUFTHANSA
Creative Director | GRABARZ & PARTNER
Senior Creative | INNOCEAN
Creative Director | LUKAS LINDEMANN ROSINSKI
Senior Creative | INNOCEAN
Brand Experience & Brand Design Strategist | VOLKSWAGEN
Senior Creative | SERVICE PLAN
Head of Production | ABOUT YOU
Head of Art Buying | OGILVY & MATHER
Art Director | WORMLAND
Lead Producer | HAVAS
CEO | HESSNATURE
Executive Creative Director | WUNDERMAN
Digital Director | PWC
Creative Director | MUTABOR DESIGN
Head of TV | SELECTWORLD
ECD | PAHNKE MARKENMACHEREI
Executive Creative Director | ANTONI
Creative Head & Publisher | MFK PUBLISHING
Creative Director | KALTES KLARES WASSER
Creative Director | KOLLE REBBE
Exec. Prod. & Head of moving images | ANTONI GMBH
Art Buyer | OTTO
MD & partner | SERVICEPLAN Berlin
Creative Director | JVM
Creative Director | METAPULSE
Senior Creative Manager | SERVICE PLAN
Creative Director | SERVICE PLAN
Executive Creative Director | ANOMALY
Executive Creative Director | ACHTUNG
Group Creative Director | KOLLE REBBE
Director Brand Strategy | VOLKSWAGEN
Sr. Director Creative | UNIVERSAL MUSIC
Advertising Manager | FERRERO
Executive Creative Director | LA RED
Creative Director | HONEY
Executive Producer | PAHNKE MARKENMACHEREI
Sr. Art Dir | LUKAS LINDEMANN ROSINSKI
ECD | ZHOI HY CREATIVE STUDIO
Creative Director | SELECTWORLD
Creative Director | BB 235
Creative Director | DDB BERLIN
Creative Director
Brand Director | HIGHSNOBIETY
CMO | WORMLAND
Creative Director | WE-ARE-OPEN
Creative Director | GGH MULLENLOWE
Creative Director | KEMMLER KEMMLER
Creative Head Marketing | S. OLIVER
Executive Creative Director | KOLLE REBBE
Head of Art Buying | PRODIGIOUS
Head of Art Buying | TRACK
Founder | CFS KRUG
Creative Director
Senior Art Director | FISCHER APPELT
Art Director | AEYDE
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | MARIO LOMBARDO
Creative Director | RIEGG & PARTNER
Creative Director | ANOMALY
CCO | GREY
Creative Dir. | Deutsche Fussball Liga
Creative Director | MINI - BMW GROUP
Creative & Art Director | INNOCEAN
Head of Brand Marketing | MYKITA
Senior Art Buyer | FCB Hamburg
Sen. Art Director | WORMLAND
Creative Director | ÜBERGROUND
Marketing Director | ELECTROLUX
Head of art buying | SCHOLZ & FRIENDS
Creative Director |
COO & Executive Producer | KURZGESAGT
VP Marketing Director | LILIUM
Creative Arts Consultant | HEIMAT
Art Producer
Creative Director | GRABARZ & PARTNER
Head of Agency Producing | WIRZ
Head of TV & FILM | JUNG VON MATT
Creative Director | MYTHERESA
Executive Creative Director | THJNK
Executive Creative Director | WIRZ
Creative Director | KOLLE REBBE
Creative Director | KOLLE REBBE
CCO | PAHNKE MARKENMACHEREI
Head of Marketing | ZINO DAVIDOFF
Managing Director | ROSENDAHL BERLIN
Executive Creative Director | STRAIGHT
Creative Director | STUDIO CHRISTIAN RUESS
Executive Creative Director | RUSKA MARTIN
Creative Director
Executive Creative Director | TERRITORY
CD & Founder | DONALD SCHNEIDER STUDIO
Director | SCHOBER DESIGN
Chief Creative Officer Germany | HAVAS
Head of Art Buying | PHILIPP UND KEUNTJE
Brand Marketing Mngr. | MYKITA
Managing Director | PRISM
Art Buyer | FREIESARTBUYING
ECD | SERVICE PLAN
Creative Director | OLIVER AGENCY
Marketing Dir. & Art Buyer | WORMLAND
Creative Director | CONDENAST
Creative Director | HONEY
Senior Art Dir.| DONKEY COMMUNICATION
Creative Director | GRABARZ & PARTNER
Creative Director | FRANCES UCKERMANN
Head of TV | JUNG VON MATT
Head of Brand Marketing | EBAY
Lead Creative | APPLE
Senior Art Buyer | GRABARZ & PARTNER
Marketing & Communication Advisor
Creative Director Art | ÜBERGROUND
Director of Photography | LOVED
Head of Art Buying | HEIMAT
Executive Creative Director | HEIMAT
Executive Creative Director | SERVICE PLAN
Head of Marketing | SIEMENS
Owner/Partner | SOLOMON WINTER
Art Buyer | TRACK
Hd. of Creat. Concept & Com. | THOMAS SABO
Creative Director | OTTO
Managing Director | THJNK