Before being appointed Creative Director of STERN magazine, Frances Uckermann was Art Director for the magazines ZEIT WISSEN, ALLEGRA and MAX, headed the editorial design team at SPIEGEL REPORTER and developed a number of new magazines. She has won numerous awards from highly respected organisations, such as the Art Directors Club Germany and the Lead Awards. Since 2009 she also gives lectures and workshops on editorial design at various design- and journalism academies and creative events in Germany.
1. What was your very first job? What does it feel like to look back at it now?
My first job in media was to freelance as a photographer in New York. I've worked for Village Voice, among others. The media world was completely different - compared to now. But when I look back I still think how important it is to be passionate about what you are doing. As well as the unlimited willingness to learn.
2. Please describe, in your own words, what your current job is and what work it entails.
I am working as a Creative Director for different types of media and I am giving lectures and speeches.
3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I was lucky to get a chance at Stern Magazine. I am very interested in journalistic content and I always loved to work in teams.
4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
Everywhere and from everybody. I see myself as a mediator between the creative and intellectual work of others and the people who might be interested in it. Design is communication and a service and these are qualities which will be relevant forever.
5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
Every project has its own appeal, so I can't tell. Besides, not enough space...