As a Creative Lead and Senior Art Director for Innocean Europe, based in Berlin, Felipe spends most of his time developing ideas and bringing them to life. This involves leading and working on collaborative creative projects within agency teams and with creative partners such as musicians, directors, photographers and whatever other creative approach the ideas demand.
Felipe has a quite eclectic background, from art school to law and physical education university and finally advertising, which gives him both analytical and logical way of thinking, along with a strong passion for pop culture, politics, economics, innovation and art.
For the last 12 years he has worked both in Brazil and Germany, with some of the most creative agencies and brands in the world on a global level. Those include DDB Berlin, Jung von Matt Hamburg and Berlin, Africa DDB Sao Paulo and Leo Burnett Berlin. Working for clients such as: Volkswagen, Mercedes, BMW, Fiat, Mitsubishi, Google, Ikea, Heinz, Vivo/Samsung, Budweiser, Brahma, Timberland, Warner Channel, to name a few.
Felipe’s work has won more than 100 awards to date, including 7 Cannes Lions and 1 Titanium Lion, as well as gold, silver and bronze at every major award show. His last campaign, before leaving DDB Berlin, is on the list of the 20 most awarded campaigns of 2018, has won the Fast Company’s 2019 world changing idea, was the second most awarded idea from Germany at Cannes Festival 2018, the most awarded idea at the London International Festival in 2018 and is the first ever Titanium Lion in German advertising history.