Donald SCHNEIDER

CD & Founder | DONALD SCHNEIDER STUDIO

Donald is Creative Director and Founder of Donald Schneider Studio, first in Paris,now in Berlin. Specialized in creative concepts, art direction, collaborations. Clients include: BOSS, BRIONI, CARTIER, CHLOÉ, CONDÉ NAST, H&M, H&M HOME,KARL LAGERFELD, P&C, PORSCHE, RUSSIAN STANDARD VODKA, STERNMAGAZINE,ULTRA RECORDS, VOGUE, WOLFORD, etc. Donald is also a video director.
Since 2002 Donald works regularly for H&M on campaigns and projects. He initiated H&M’s collaboration with Karl Lagerfeld in 2004, followed by collaborations with Versace, Margiela, Isabel Marant, Marni, Alexander Wang, Balmain, Kenzo, Erdem, Moschino, Giambattista Valli, etc And also with celebs like Beyoncé, David Beckham,Jeff Koons, etc. From 2010-2016 Donald was the Global Creative Director at H&M HQ in Stockholm, directing all creative aspects of the H&M brand worldwide. Donald continues to work on projects for H&M.
Previously Donald was the Art Director at French Vogue and Vogue Hommes International in Paris.

questionnaire

1. What was your very first job? What does it feel like to look back at it now?
My first job as an art director was in NYC, for the cult magazine East Village Eye. As a young graphic designer from Switzerland, it was total learning by doing and getting thrown into an incredible group of talented photographers, artists, writers, stylists, fashion designers, actors… and into the NYC nightlife. Looking back, it was such an incredibly intense and creative time… and it is still very much part of who I am today.

2. Please describe, in your own words, what your current job is and what work it entails.
I have a creative studio in Berlin, with a small fantastic team… and we are specialized in creative concepts, art direction and collaborations. Mostly for international fashion clients. I love the creative process, working with some of the most innovative talents and coming up with new ideas. And I also started to direct videos, I very much enjoy that.

3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
Maybe it was part coming from a family of inventors, maybe it was part being interested in art, music, photo, film, design. When I was 14 years old I got a subscription to Andy Warhol’s Interview Magazine and that fueled my desire to wanting to go to NYC and to dive into that world.

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I think it is all about curiosity! I very much enjoy teaming up with some of the best people in the business and then challenge ourselves to create something new and innovative together. And I especially enjoy finding new talents, giving them a chance and collaborating together.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I guess coming up with the idea for the first „big“ global fashion-collaboration, „Karl Lagerfeld for H&M“. But hey, I always think my best creative work and innovation will be the next project coming!

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)
These days it is a complete combination of a 360° approach. It is exciting to come up with the overall creative red thread and then work together with all kinds of specialists to develop the creative content for each channel and touch point. Teamworking with talented photographers, stylists, film directors, soc media specialists, 3D specialists, digital animators, art directors, typographers, artists, talents, influencers, editors, casting agents, production, visual merchandizers, copy writers, story boarders, musicians, choreographers, glam teams, location scouts, PR specialists, etc

jury

Creative Director | STUDIO AHIRA
Head of Inhouse Agency | E. BREUNINGER
Executive Creative Director | JUNG VON MATT
Marketing Director | STRELLSON
Head of TV | HAVAS WORLDWIDE
Prod Operations Mngr. I OLIVER AGENCY
Managing Creative Director | HAVAS MUNICH
Sen. Art Director | DONKEY COMMUNICATION
Managing Director | BEHIND THE SCENES
Senior Creative | AKQA
Head of Art Buying | JUNG VON MATT
Senior Creative | BBDO
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Head of Integrated Marketing | HUGO BOSS
CEO | AUBADE
Global Marketing Director | BORGWARD
Executive Creative Director | THJNK
Sr Director Communications | LUFTHANSA
Creative Director | GRABARZ & PARTNER
Senior Creative | INNOCEAN
Creative Director | LUKAS LINDEMANN ROSINSKI
Senior Creative | INNOCEAN
Brand Experience & Brand Design Strategist | VOLKSWAGEN
Senior Creative | SERVICE PLAN
Head of Production | ABOUT YOU
Head of Art Buying | OGILVY & MATHER
Art Director | WORMLAND
Lead Producer | HAVAS
CEO | HESSNATURE
Executive Creative Director | WUNDERMAN
Digital Director | PWC
Creative Director | MUTABOR DESIGN
Head of TV | SELECTWORLD
ECD | PAHNKE MARKENMACHEREI
Executive Creative Director | ANTONI
Creative Head & Publisher | MFK PUBLISHING
Creative Director | KALTES KLARES WASSER
Creative Director | KOLLE REBBE
Exec. Prod. & Head of moving images | ANTONI GMBH
Art Buyer | OTTO
MD & partner | SERVICEPLAN Berlin
Creative Director | JVM
Creative Director | METAPULSE
Senior Creative Manager | SERVICE PLAN
Creative Director | SERVICE PLAN
Executive Creative Director | ANOMALY
Executive Creative Director | ACHTUNG
Group Creative Director | KOLLE REBBE
Director Brand Strategy | VOLKSWAGEN
Sr. Director Creative | UNIVERSAL MUSIC
Advertising Manager | FERRERO
Executive Creative Director | LA RED
Creative Director | HONEY
Executive Producer | PAHNKE MARKENMACHEREI
Sr. Art Dir | LUKAS LINDEMANN ROSINSKI
ECD | ZHOI HY CREATIVE STUDIO
Creative Director | SELECTWORLD
Creative Director | BB 235
Creative Director | DDB BERLIN
Creative Director
Brand Director | HIGHSNOBIETY
CMO | WORMLAND
Creative Director | WE-ARE-OPEN
Creative Director | GGH MULLENLOWE
Creative Director | KEMMLER KEMMLER
Creative Head Marketing | S. OLIVER
Executive Creative Director | KOLLE REBBE
Head of Art Buying | PRODIGIOUS
Head of Art Buying | TRACK
Founder | CFS KRUG
Creative Director
Senior Art Director | FISCHER APPELT
Art Director | AEYDE
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | MARIO LOMBARDO
Creative Director | RIEGG & PARTNER
Creative Director | ANOMALY
CCO | GREY
Creative Dir. | Deutsche Fussball Liga
Creative Director | MINI - BMW GROUP
Creative & Art Director | INNOCEAN
Head of Brand Marketing | MYKITA
Senior Art Buyer | FCB Hamburg
Sen. Art Director | WORMLAND
Creative Director | ÜBERGROUND
Marketing Director | ELECTROLUX
Head of art buying | SCHOLZ & FRIENDS
Creative Director |
COO & Executive Producer | KURZGESAGT
VP Marketing Director | LILIUM
Creative Arts Consultant | HEIMAT
Art Producer
Creative Director | GRABARZ & PARTNER
Head of Agency Producing | WIRZ
Head of TV & FILM | JUNG VON MATT
Creative Director | MYTHERESA
Executive Creative Director | THJNK
Executive Creative Director | WIRZ
Creative Director | KOLLE REBBE
Creative Director | KOLLE REBBE
CCO | PAHNKE MARKENMACHEREI
Head of Marketing | ZINO DAVIDOFF
Managing Director | ROSENDAHL BERLIN
Executive Creative Director | STRAIGHT
Creative Director | STUDIO CHRISTIAN RUESS
Executive Creative Director | RUSKA MARTIN
Creative Director
Executive Creative Director | TERRITORY
CD & Founder | DONALD SCHNEIDER STUDIO
Director | SCHOBER DESIGN
Chief Creative Officer Germany | HAVAS
Head of Art Buying | PHILIPP UND KEUNTJE
Brand Marketing Mngr. | MYKITA
Managing Director | PRISM
Art Buyer | FREIESARTBUYING
ECD | SERVICE PLAN
Creative Director | OLIVER AGENCY
Marketing Dir. & Art Buyer | WORMLAND
Creative Director | CONDENAST
Creative Director | HONEY
Senior Art Dir.| DONKEY COMMUNICATION
Creative Director | GRABARZ & PARTNER
Creative Director | FRANCES UCKERMANN
Head of TV | JUNG VON MATT
Head of Brand Marketing | EBAY
Lead Creative | APPLE
Senior Art Buyer | GRABARZ & PARTNER
Marketing & Communication Advisor
Creative Director Art | ÜBERGROUND
Director of Photography | LOVED
Head of Art Buying | HEIMAT
Executive Creative Director | HEIMAT
Executive Creative Director | SERVICE PLAN
Head of Marketing | SIEMENS
Owner/Partner | SOLOMON WINTER
Art Buyer | TRACK
Hd. of Creat. Concept & Com. | THOMAS SABO
Creative Director | OTTO
Managing Director | THJNK