I have spent most of my life in German boutique creative agencies like Springer & Jacoby, Scholz and Friends and Jung von Matt. In my last position I worked as the global Executive Creative Director at FCB being responsible for Beiersdorf (NIVEA) in over 20 countries.
Under my guidance a lot of highly awarded and well known campaigns were created and I am known for being the inventor of „Geiz ist geil“ for the electronic retailer Saturn. Therefore I do not only have written German advertising history, because „Geiz ist geil“ is still quoted in media very often. I am also the most punished copywriter over here, because no claim ever has been discussed and critizised that often.
Besides that I was happy to work on some high end design brands like Braun HiFi and Loewe TV, brands with a strong culture and handwriting, doing only small, but exquisite campaigns. Furthermore I worked for premum car brands like BMW and Mercedes-Benz, fmcg-brands like Nestlé and NIVEA and won a lot of awards for my work for German Rail. But amongst all this years of creative work, a campaign for the small start-up K-Fee stands out.
I am proud to say, that I have won more than 100 awards, but the campaign for K-fee was a special one. It got a silver lions in Cannes and has become one of the first viral successes in social media at a time, when systematic seeding was not even invented.
I am a member of the Art Directors Club of Germany for more than 15 years. Three years ago I had the idea to create an agency, that is better than an agency: WE-ARE-OPEN.