Bettina was born and raised in Hamburg. She started 1994 as an Art Buying Assistant at BBDO Hamburg, after living and attending high school and Temple University in Philadelphia for two years and studying Economics at the University of Hamburg. After working for diverse agencies, mostly within the BBDO and DDB Network, she started working as a photo editor at Effilee magazine ( a magazine for food and lifestyle), lateron as a freelance Art Buyer and photo agent. Her various clients included Henkel, Eduscho magazine, Telekom, GQ, Wella, Deutsche Bank, Commerzbank, Audi/VW, Effem/pet food, AGS and Klingel Fashion Catalogue, Sony Magazine etc.
Bettina was employed at OTTO GmbH & Co KG in 2014 and started as an Art Buyer solely in the print sector for mens and womenswear, until she moved to the OTTO Fotostudio in 2016. Here, together with her two Art Buying colleagues, she is responsible for fashion content productions which include OTTO.de as well as the fashion catalogues, specializing in mens - and womenswear for Plus Sizes, menswear and kids fashion.