Benedikt Göttert is a Managing Partner at the House of Communication Berlin and has managed the Serviceplan Group’s range of creative products in the German capital since being appointed Location Head in 2017. In the preceding ten years, he led Serviceplan Berlin as its creative managing director alongside co-founder Jörg Ihlau.
Under Benedikt Göttert’s leadership, the agency – which initially specialised in political and societal communication – has expanded to become the fully integrated House of Communication Berlin. In this period, the location added expertise in content, digital affairs, corporate affairs, sustainability, shopper marketing, media, branding and FMCG.
Benedikt Göttert’s career as a copywriter and recipient of numerous national and international awards started when he worked as a freelance journalist alongside his studies in German literature, history and West Slavic philology in Tübingen. He launched his advertising career at McCann Erickson Warsaw and Scholz & Friends Berlin, where his portfolio included the advertising and affinity campaign for Baden-Württemberg (“We can do anything. Except speak Standard German.”) – to date, the most successful campaign of its kind.
Benedikt Göttert’s in-depth experience spans corporations and associations in politics and in the media, health and transport industries. He took the lead on numerous creative campaigns, such as the German Bar Association, Appel Feinkost, AOK, ARD & ZDF (German public broadcasting), Initiative Neue Soziale Marktwirtschaft as well as for political institutions, including the German Chancellery, the German Bundestag and various federal ministries.
As Location Head of Serviceplan Berlin, Benedikt Göttert is responsible for innovations, strategic partnerships and the corporate expansion of the House of Communication Berlin.