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Ben ERBEN
Creative Director | MUTABOR DESIGN
Ben Erben works as a Creative Director in the field of three-dimensional brand experience at Mutabor (Hamburg). At Mutabor, Ben and his team develop holistic experiences that translate brands and products into real life moments of interaction – like events, shows, trade fairs or retail.
Trained as a designer with a degree from Peter Behrens School of Arts (Düsseldorf, Germany) Ben started his career in classical advertising and marketing communications at Grey (Düsseldorf). There he worked for P&G brands such as Febreze and Pringles as well as Toshiba. In the following years, Ben strongly focused his work as a designer on the bike industry working with brands such as CUBE, Radon, Gavia, SRM and GoSwissDrive. Besides classical advertising Ben worked in the fields of interface design, catalog production, CGI and web design. Following his passion for architecture and spatial design he joined Mutabor (Hamburg), one of the leading design houses in Germany. In his role as Creative Director he leads a team of interdisciplinary creatives from various design fields. His clients include telco companies such as Telekom and Vodafone, as well as automotive brands such as Daimler, E-FUSO, Audi and Volkswagen.
influences
questionnaire
What was your very first job? What does it feel like to look back at it now?
I started as a marketing apprentice at Grey. It was a great first step into the word of advertising and design and really pushed me further with the wish to become a creative.
Please describe, in your own words, what your current job is and what work it entails.
I work as a Creative Director in the Brand Experience department at Mutabor. I lead a team of interdisciplinary creatives developing concepts for live communication formats like trade fairs, events, shows and retail.
How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I always loved to work on creative projects and collaborating with others.
In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I have a wonderful team. I find collaboration to be the strongest long-lasting source of inspiration.
If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
The “Mammut Adventure Map” a generative corporate design that used user-based data and NASA satellite images to create individualized patterns and product designs.
