As a creative director working in the fashion, beauty, design and luxury industry, I have worked with a variety of renowned brands internationally. My role includes developing brand strategies, campaign art direction, constantly rethinking the digital space, developing editorial strategies and the in-store experience. I have undertaken executive and consultant roles at brands such as Farfetch, MAC cosmetics, ASOS, Anthropologie, BHLDN, Liberty of London, TK Maxx, Rue La La and Clippings Design. My career started in the world of publishing. Working alongside some of the leading editors and journalist in the industry, helping shape the identity of seminal magazines such as Time Out, Arena, Elle Decoration, Nova and The Observer Magazine. I also published my own journal, Essay magazine. Having lived and worked in the States, and travelled extensively for various assignments, has helped widen my knowledge and broaden my mind to the world around us. I am also proud to be involved in the Central Saint Martins School of Art and Design in London as a visiting lecturer.