Arnd Mueller is a creative brand builder who has successfully developed brands and businesses for leading companies in the entertainment, fashion and lifestyle industry across both Europe and the US.
As VP Marketing for Lilium, Arnd is currently focused on building the brand for a Munich-based startup that has raised more than $100m to develop a revolutionary on-demand air mobility service. Lilium revealed its latest all-electric, vertical take-off and landing jet five-seater jet in May of this year.
Arnd started his career in the music business at BMG Entertainment in 1992. In 1997, he joined the Walt Disney Company where he spent the first five years of his career in business development, marketing and commercial roles in their Central European Consumer Products Division before being promoted to the headquarters to lead the US Disney Apparel business. While he grew the core category, he also initiated fashion collaborations with brands such as Adidas originals, expanded Disney’s adult fashion business with vintage character design, and expanded the portfolio to the 'tween' business segments with best-selling collections based on Miley Cyrus’ Hannah Montana show.
In 2009, he joined the US fortune 500 company Avery Dennison, managing Global Marketing and Market Business, overseeing their product development and the management of their global network of design studios, consulting global sports, fashion and retail customers with branding solutions.
In 2011 he joined the global lifestyle brand and retail chain ESPRIT, as Chief Brand Marketing Officer & General Manager. In this role he led their brand transformation effort including initiatives such as the #ImPerfect campaigns and fashion collaborations with the design house Opening Ceremony (Humberto Leon and Carol Lim).