Arnd MUELLER

VP Marketing Director | LILIUM

Arnd Mueller is a creative brand builder who has successfully developed brands and businesses for leading companies in the entertainment, fashion and lifestyle industry across both Europe and the US.

As VP Marketing for Lilium, Arnd is currently focused on building the brand for a Munich-based startup that has raised more than $100m to develop a revolutionary on-demand air mobility service. Lilium revealed its latest all-electric, vertical take-off and landing jet five-seater jet in May of this year.

Arnd started his career in the music business at BMG Entertainment in 1992. In 1997, he joined the Walt Disney Company where he spent the first five years of his career in business development, marketing and commercial roles in their Central European Consumer Products Division before being promoted to the headquarters to lead the US Disney Apparel business. While he grew the core category, he also initiated fashion collaborations with brands such as Adidas originals, expanded Disney’s adult fashion business with vintage character design, and expanded the portfolio to the 'tween' business segments with best-selling collections based on Miley Cyrus’ Hannah Montana show.

In 2009, he joined the US fortune 500 company Avery Dennison, managing Global Marketing and Market Business, overseeing their product development and the management of their global network of design studios, consulting global sports, fashion and retail customers with branding solutions.

In 2011 he joined the global lifestyle brand and retail chain ESPRIT, as Chief Brand Marketing Officer & General Manager. In this role he led their brand transformation effort including initiatives such as the #ImPerfect campaigns and fashion collaborations with the design house Opening Ceremony (Humberto Leon and Carol Lim).

questionnaire

1.    What was your very first job? What does it feel like to look back at it now?

Besides delivering Pizza as a student, my first serious job was in the music business, as a trainee and assistant at BMG Entertainment. Looking back it makes me remember how hard it is as a young person to venture into the tight framework of the business world. It built my empathy to give opportunity to young talent, particularly to grow as leaders and individuals.

2. Please describe, in your own words, what your current job is and what work it entails.

I am currently pouring all my passion into creating a global love brand at Lilium, a Munich-based startup that is looking to truly disrupt the way we travel in the future. We aim to enable a world that will let us travel emissions-free anywhere, anytime from point-to-point without cutting down forests, building bridges or digging tunnels.

3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I never defined myself as being ‘a creative’. I saw myself as a curator of creativity to a specific purpose. For me creatively is mainly derived from teamwork, diverse viewpoints and individual subject matter experts and talent working together. To find that optimal mix and to be the leader that gives direction in the process - contributing here and there - but mainly controlling the end result to a vision, has always been my orientation.

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

Inspiration can come from anywhere, but I would argue that most innovation is created by crossing aspects, trends and influences that usually don't fit together or have never been in such context before. I believe in fusion of at least three aspects to define a new creative place. In my mind it works a bit like a GPS system in your car, where three lines meet in order to define a specific place in space and time. It is interesting to mix at least three aspect plus timing to create true innovation.

5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

I am very proud of the first design collection of Esprit x Opening Ceremony designed in collaboration with Humberto Leon and Carlo Lim (Opening Ceremony). That line and brand was for me a milestone to remind Esprit of its soul and potential. With this collection Esprit refound its heritage and roots, reinventing its unique style expression that once defined 90’s fashion - but with a new contemporary, yet consistent interpretation.

jury

Creative Director | STUDIO AHIRA
Head of Inhouse Agency | E. BREUNINGER
Executive Creative Director | JUNG VON MATT
Marketing Director | STRELLSON
Head of TV | HAVAS WORLDWIDE
Prod Operations Mngr. I OLIVER AGENCY
Managing Creative Director | HAVAS MUNICH
Sen. Art Director | DONKEY COMMUNICATION
Managing Director | BEHIND THE SCENES
Senior Creative | AKQA
Head of Art Buying | JUNG VON MATT
Senior Creative | BBDO
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Head of Integrated Marketing | HUGO BOSS
CEO | AUBADE
Global Marketing Director | BORGWARD
Executive Creative Director | THJNK
Sr Director Communications | LUFTHANSA
Creative Director | GRABARZ & PARTNER
Senior Creative | INNOCEAN
Creative Director | LUKAS LINDEMANN ROSINSKI
Senior Creative | INNOCEAN
Brand Experience & Brand Design Strategist | VOLKSWAGEN
Senior Creative | SERVICE PLAN
Head of Production | ABOUT YOU
Head of Art Buying | OGILVY & MATHER
Art Director | WORMLAND
Lead Producer | HAVAS
CEO | HESSNATURE
Executive Creative Director | WUNDERMAN
Digital Director | PWC
Creative Director | MUTABOR DESIGN
Head of TV | SELECTWORLD
ECD | PAHNKE MARKENMACHEREI
Executive Creative Director | ANTONI
Creative Head & Publisher | MFK PUBLISHING
Creative Director | KALTES KLARES WASSER
Creative Director | KOLLE REBBE
Exec. Prod. & Head of moving images | ANTONI GMBH
Art Buyer | OTTO
MD & partner | SERVICEPLAN Berlin
Creative Director | JVM
Creative Director | METAPULSE
Senior Creative Manager | SERVICE PLAN
Creative Director | SERVICE PLAN
Executive Creative Director | ANOMALY
Executive Creative Director | ACHTUNG
Group Creative Director | KOLLE REBBE
Director Brand Strategy | VOLKSWAGEN
Sr. Director Creative | UNIVERSAL MUSIC
Advertising Manager | FERRERO
Executive Creative Director | LA RED
Creative Director | HONEY
Executive Producer | PAHNKE MARKENMACHEREI
Sr. Art Dir | LUKAS LINDEMANN ROSINSKI
ECD | ZHOI HY CREATIVE STUDIO
Creative Director | SELECTWORLD
Creative Director | BB 235
Creative Director | DDB BERLIN
Creative Director
Brand Director | HIGHSNOBIETY
CMO | WORMLAND
Creative Director | WE-ARE-OPEN
Creative Director | GGH MULLENLOWE
Creative Director | KEMMLER KEMMLER
Creative Head Marketing | S. OLIVER
Executive Creative Director | KOLLE REBBE
Head of Art Buying | PRODIGIOUS
Head of Art Buying | TRACK
Founder | CFS KRUG
Creative Director
Senior Art Director | FISCHER APPELT
Art Director | AEYDE
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | MARIO LOMBARDO
Creative Director | RIEGG & PARTNER
Creative Director | ANOMALY
CCO | GREY
Creative Dir. | Deutsche Fussball Liga
Creative Director | MINI - BMW GROUP
Creative & Art Director | INNOCEAN
Head of Brand Marketing | MYKITA
Senior Art Buyer | FCB Hamburg
Sen. Art Director | WORMLAND
Creative Director | ÜBERGROUND
Marketing Director | ELECTROLUX
Head of art buying | SCHOLZ & FRIENDS
Creative Director |
COO & Executive Producer | KURZGESAGT
VP Marketing Director | LILIUM
Creative Arts Consultant | HEIMAT
Art Producer
Creative Director | GRABARZ & PARTNER
Head of Agency Producing | WIRZ
Head of TV & FILM | JUNG VON MATT
Creative Director | MYTHERESA
Executive Creative Director | THJNK
Executive Creative Director | WIRZ
Creative Director | KOLLE REBBE
Creative Director | KOLLE REBBE
CCO | PAHNKE MARKENMACHEREI
Head of Marketing | ZINO DAVIDOFF
Managing Director | ROSENDAHL BERLIN
Executive Creative Director | STRAIGHT
Creative Director | STUDIO CHRISTIAN RUESS
Executive Creative Director | RUSKA MARTIN
Creative Director
Executive Creative Director | TERRITORY
CD & Founder | DONALD SCHNEIDER STUDIO
Director | SCHOBER DESIGN
Chief Creative Officer Germany | HAVAS
Head of Art Buying | PHILIPP UND KEUNTJE
Brand Marketing Mngr. | MYKITA
Managing Director | PRISM
Art Buyer | FREIESARTBUYING
ECD | SERVICE PLAN
Creative Director | OLIVER AGENCY
Marketing Dir. & Art Buyer | WORMLAND
Creative Director | CONDENAST
Creative Director | HONEY
Senior Art Dir.| DONKEY COMMUNICATION
Creative Director | GRABARZ & PARTNER
Creative Director | FRANCES UCKERMANN
Head of TV | JUNG VON MATT
Head of Brand Marketing | EBAY
Lead Creative | APPLE
Senior Art Buyer | GRABARZ & PARTNER
Marketing & Communication Advisor
Creative Director Art | ÜBERGROUND
Director of Photography | LOVED
Head of Art Buying | HEIMAT
Executive Creative Director | HEIMAT
Executive Creative Director | SERVICE PLAN
Head of Marketing | SIEMENS
Owner/Partner | SOLOMON WINTER
Art Buyer | TRACK
Hd. of Creat. Concept & Com. | THOMAS SABO
Creative Director | OTTO
Managing Director | THJNK