Anja ROSENDAHL

Managing Director | ROSENDAHL BERLIN

Graduate of the University of the Arts in Berlin and In Bologna, Italy as ‘diplom designer’. Learnt from the photographer Ivo von Renner in Hamburg in 1987, designed at the design studio Partesotti in Italy from 1991 to 1994, and founded the design agency Rosendahl Berlin in 1998. Managing director of Club Delicous Doghnuts, member of the creative teams of the well-known clubs e-Werk and Tresor in the nineties and designer of the first record covers and website for the clubs. CEO of Board member of the design network CREATE BERLIN from 2008 to 2010. CEO of Rosendahl Berlin – Brand Agency and Rosendahl x Borngräber Media. Development and implementation of the German Galeries Lafayette Magazine. Cooperation with the great photographers Lars Borges and Lydia Gorges&Schmidt, as well as the illustrators Remko Heemskerk, Jonathan Calugi, and Carlo Stanga for different clients. Since 2008 sharing the knowledge at universities as a lecturer. Awarded with various design prizes: German Design Award, Red Dot, Berliner Type. Based in Berlin …

influences

questionnaire

What was your very first job? What does it feel like to look back at it now?

I was able to start my career with the great photographer Ivo von Renner in the 80s. Renault, Nissan, Ritter Sport were the customers and storytelling was already an important part of advertising at that time. I’m very grateful for all his experiences, especially the way he taught me to deal with people on large sets. Today we make very special photo books together and currently we have an exhibition in Jena. 

Please describe, in your own words, what your current job is and what work it entails?

At Ivo I understood that I didn't want to become a photographer and today I am the owner and managing director of a creative and media agency. We support customers and their products from the first idea, the strategy, the naming up, to the design of all communications media. Strategy is becoming increasingly important, as is support via all media channels. I advise, supervise, "network" and never stop learning.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? and which train of events did bring you to where you are today?

Even as a teenager I had problems in my little hometown. I found everything boring, there was the BBC radio station which had a bunch of good British music. I knew then that there must be something else besides the “church “, "Golf GTI" and "Tennis in White".

Fortunately, The Cure, David Bowie, Le Rita Mitsouko came in my life and I was saved. With the first clubs and exhibitions in Hamburg, which I could visit myself. I discovered a new world and it absorbed me, it was like breathing new air. My teachers and friends in Hamburg and Italy broadened my horizons with art, language, history and culture.

There was Marianne Wedekind as a stylist and art connoisseur in Hamburg; Filippo Partesotti, architect and artist and Giorgio De Mitri, and art director and magazine maker in Italy. Besides, I had always drawn pictures for all my classmates in art classes. So, I was already then, an "art-copyist". ;-)

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I like to be travelling a lot, looking at art and things I can’t understand and try "to get through them". We have great young creative people who inspire me. And of course, platforms like behanced, Design made in a Germany, LeBook, unsplash etc. inspire me. Also, Berlin has top galleries like Sprüth Magers, König Galerie and now and then I manage to visit the events in the Soho-House. And don’t forget, I have a top partner and creative director with whom I can brainstorm, argue and create new ideas with

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

This is difficult to answer, because every job always has something great and special for itself. But during my time on the board at Create Berlin, we organized and held great exhibitions and presentations worldwide (NY, Singapore, Shanghai, Tokyo, London, Paris) with many designers from all disciplines. I think that was great for everyone and gave the designers and the standing in Berlin something very special. This large network has given rise to new things, we have „looked beyond our own nose" and are still a top creative network example for many.

jury

Creative Director | STUDIO AHIRA
Head of Inhouse Agency | E. BREUNINGER
Executive Creative Director | JUNG VON MATT
Marketing Director | STRELLSON
Head of TV | HAVAS WORLDWIDE
Prod Operations Mngr. I OLIVER AGENCY
Managing Creative Director | HAVAS MUNICH
Sen. Art Director | DONKEY COMMUNICATION
Managing Director | BEHIND THE SCENES
Senior Creative | AKQA
Head of Art Buying | JUNG VON MATT
Senior Creative | BBDO
Creative Director for Mercedes-Benz | ANTONI
Head of Creative Services | ESCADA
Founder | BUREAU BRAUNE
Head of Integrated Marketing | HUGO BOSS
CEO | AUBADE
Global Marketing Director | BORGWARD
Executive Creative Director | THJNK
Sr Director Communications | LUFTHANSA
Creative Director | GRABARZ & PARTNER
Senior Creative | INNOCEAN
Creative Director | LUKAS LINDEMANN ROSINSKI
Senior Creative | INNOCEAN
Brand Experience & Brand Design Strategist | VOLKSWAGEN
Senior Creative | SERVICE PLAN
Head of Production | ABOUT YOU
Head of Art Buying | OGILVY & MATHER
Art Director | WORMLAND
Lead Producer | HAVAS
CEO | HESSNATURE
Executive Creative Director | WUNDERMAN
Digital Director | PWC
Creative Director | MUTABOR DESIGN
Head of TV | SELECTWORLD
ECD | PAHNKE MARKENMACHEREI
Executive Creative Director | ANTONI
Creative Head & Publisher | MFK PUBLISHING
Creative Director | KALTES KLARES WASSER
Creative Director | KOLLE REBBE
Exec. Prod. & Head of moving images | ANTONI GMBH
Art Buyer | OTTO
MD & partner | SERVICEPLAN Berlin
Creative Director | JVM
Creative Director | METAPULSE
Senior Creative Manager | SERVICE PLAN
Creative Director | SERVICE PLAN
Executive Creative Director | ANOMALY
Executive Creative Director | ACHTUNG
Group Creative Director | KOLLE REBBE
Director Brand Strategy | VOLKSWAGEN
Sr. Director Creative | UNIVERSAL MUSIC
Advertising Manager | FERRERO
Executive Creative Director | LA RED
Creative Director | HONEY
Executive Producer | PAHNKE MARKENMACHEREI
Sr. Art Dir | LUKAS LINDEMANN ROSINSKI
ECD | ZHOI HY CREATIVE STUDIO
Creative Director | SELECTWORLD
Creative Director | BB 235
Creative Director | DDB BERLIN
Creative Director
Brand Director | HIGHSNOBIETY
CMO | WORMLAND
Creative Director | WE-ARE-OPEN
Creative Director | GGH MULLENLOWE
Creative Director | KEMMLER KEMMLER
Creative Head Marketing | S. OLIVER
Executive Creative Director | KOLLE REBBE
Head of Art Buying | PRODIGIOUS
Head of Art Buying | TRACK
Founder | CFS KRUG
Creative Director
Senior Art Director | FISCHER APPELT
Art Director | AEYDE
Brand Strategist & Mktg | ANDREAS MURKUDIS
Creative Director | MARIO LOMBARDO
Creative Director | RIEGG & PARTNER
Creative Director | ANOMALY
CCO | GREY
Creative Dir. | Deutsche Fussball Liga
Creative Director | MINI - BMW GROUP
Creative & Art Director | INNOCEAN
Head of Brand Marketing | MYKITA
Senior Art Buyer | FCB Hamburg
Sen. Art Director | WORMLAND
Creative Director | ÜBERGROUND
Marketing Director | ELECTROLUX
Head of art buying | SCHOLZ & FRIENDS
Creative Director |
COO & Executive Producer | KURZGESAGT
VP Marketing Director | LILIUM
Creative Arts Consultant | HEIMAT
Art Producer
Creative Director | GRABARZ & PARTNER
Head of Agency Producing | WIRZ
Head of TV & FILM | JUNG VON MATT
Creative Director | MYTHERESA
Executive Creative Director | THJNK
Executive Creative Director | WIRZ
Creative Director | KOLLE REBBE
Creative Director | KOLLE REBBE
CCO | PAHNKE MARKENMACHEREI
Head of Marketing | ZINO DAVIDOFF
Managing Director | ROSENDAHL BERLIN
Executive Creative Director | STRAIGHT
Creative Director | STUDIO CHRISTIAN RUESS
Executive Creative Director | RUSKA MARTIN
Creative Director
Executive Creative Director | TERRITORY
CD & Founder | DONALD SCHNEIDER STUDIO
Director | SCHOBER DESIGN
Chief Creative Officer Germany | HAVAS
Head of Art Buying | PHILIPP UND KEUNTJE
Brand Marketing Mngr. | MYKITA
Managing Director | PRISM
Art Buyer | FREIESARTBUYING
ECD | SERVICE PLAN
Creative Director | OLIVER AGENCY
Marketing Dir. & Art Buyer | WORMLAND
Creative Director | CONDENAST
Creative Director | HONEY
Senior Art Dir.| DONKEY COMMUNICATION
Creative Director | GRABARZ & PARTNER
Creative Director | FRANCES UCKERMANN
Head of TV | JUNG VON MATT
Head of Brand Marketing | EBAY
Lead Creative | APPLE
Senior Art Buyer | GRABARZ & PARTNER
Marketing & Communication Advisor
Creative Director Art | ÜBERGROUND
Director of Photography | LOVED
Head of Art Buying | HEIMAT
Executive Creative Director | HEIMAT
Executive Creative Director | SERVICE PLAN
Head of Marketing | SIEMENS
Owner/Partner | SOLOMON WINTER
Art Buyer | TRACK
Hd. of Creat. Concept & Com. | THOMAS SABO
Creative Director | OTTO
Managing Director | THJNK