Andrea EBINGER

1. What was your very first job? What does it feel like to look back at it now?

My first real dream job has been my responsibility for hessnatur, which is much more than a job. It‘s a huge responsibility for a strong heritage and a great honour for me working not only for the market leader in fair fashion but rather doing sth. very meaningful with great people.

2. Please describe, in your own words, what your current job is and what work it entails.

It‘s every day the wonderful responsibility to work in 100% adherence with our 43year heritage.

3. How did you discover that the creative world is right for you?

For me a live without creativity is no live. A job without creativity as well.

Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

The will and passion do develop brands, people and organizations. The will and passion to make things always better and different than anyone else.

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

Listen to and talking to a lot of diverse people.

5. If you had to pick one piece of work or project that you are mostproud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

To bring hessnatur back to the more than 40ys heritage and the DNA as way forward.

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)

Social and moving pictures since I strongly believe this will become more and more a core communication of brands.