Vanessa MASLIAH

VP Marketing & Branding | VESTIAIRE COLLECTIVE

questionnaire

1.     What was your very first job? 

Market Research at Pepsico France

2.     Please describe, in your own words, what your job is and what work it entails.

Today, I am VP Marketing and Branding at Vestiaire Collective, 

My role is to build the global brand strategy, positioning and creative campaigns to drive brand preference, as the leading app to buy and sell desirable preloved fashion. The objective is to empower our community to transform the fashion industry into a more sustainable future. 

3.    How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I have always been fascinated by the power of advertising since I was a child. I had always the opportunity to work for inspiring and powerful brands from marketing to communication role, with always a great challenge of branding. I did not followed a classical path, as I started in FMCG, spent 10 years in Fashion, 10 years in Luxury Beauty, and now back in Fashion, with the exciting part of e-commerce.

4.    In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Curiosity might be the beginning of the answer, and also taking inspiration from various sources, exhibitions, photography, books... In my job today, working in a (big) start up, I also have the opportunity to have young talents in my team that have also a fresh eye and perspective that could be inspiring too.

5.    If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?  

"Collective for Change", the new social-first programme, we created at Vestiaire Collective and which connects leading voices in sustainable fashion directly with our global community. 

jury

Heritage & Innovation Director | BALLY
Creative Director | BBDO BERLIN
Head of Digital Production & Partner | BBH LONDON
VP & Creative Production | SYNEOS HEALTH
Creative Director | BOX MEDIA
Founder & Creative Director | IGWE
ECD | BEHAEGHEL CREATIVE STUDIO
Senior Art Director | SEPHORA
Creative Director | COTY
Brand Creative Director | GET YOUR GUIDE
Creative Director | BAUME & MERCIER
Creative Director | McCANN
Head of Creative | ESCADA
Vice-President | BETC
Marketing Manager | ABSOLUT VODKA
Creative Director | JAMIE BRUNSKILL
Art Buyer - Creative Producer
Head of Visual Identity | GALERIES LAFAYETTE
Creative Content Director | ESTÉE LAUDER
Editor-at-Large & Creative Director | i-D ITALY
Senior Creative | ACNE
Head of Digital Marketing | ZENITH WATCHES
Creative Development | PIAGGIO
Global Creative Lead | CLARKS
Communications Director | CHRISTIAN LOUBOUTIN
Dir. of Communications
Creative Marketing Director | MAVODI
Art & Creative Director | CAROLINA DAHER
Executive Creative Director | HUGE INC.
Creative Director | BABEL
Senior Creative Art Buyer | HOGARTH WORLDWIDE
Marketing Director | TED BAKER
Head of Image & Creative | MAKE UP FOR EVER
Art Director | L'OCCITANE
Creative Content Prod. Mngr | SAMSUNG
Brand & Creative Director | & OTHER STORIES
Executive Creative Director | THJNK
Responsable Image & Art Director | CHANEL
Global Head of Image | AMI PARIS
Chief Creative Officer | INBRAX CHILE
Crea. Dir. | SOLAR INITIAVE / BEHIND THE ARC
Art Buyer | MIMI GRAY
Art Director | COTY LUXURY
Brand Strategy | VOLKSWAGEN
Art Director Image | STUDIO LH
Head of Creative | GRAFF DIAMONDS
Art Director Creative | FACEBOOK
Crea. Services & Experiential | VERSACE
Senior Art Director | PVH
Creative Lead | GOOGLE
Creative Specialist | LEGO
Marketing Director | WARNER MUSIC
Campaign Development | MERCEDES BENZ
Art Director | CARTIER
Art Director | PUBLICIS LUXE
Creative Director | UNILEVER
Owner | FASHION COMMS GMbH
Image Director | AZZEDINE ALAÏA
Executive Creative Director | OGILVY
Senior Creative | I-D & VICE+
Creative Lead | IKEA
Senior Art Director | NEW LOOK
Senior Producer & Content Project Manager | AKQA
Creative Director | PENTAGRAM
Creative Art Director | DLV BBDO
Art Director | CONDE NAST
Senior Producer Coordinator | LUXOTTICA
VP Marketing & Branding | VESTIAIRE COLLECTIVE
Creative Director | ARCHITECTURAL DIGEST
Founder | STUDIO M
Communications Director | M6
Head of Photography & Illustration | ST LUKE'S
Chief Crea. Officer | WUNDERMAN THOMPSON
Senior Mgr, Creative Shoot & Production | ADIDAS
Head of Brand Content | ROSBEEF
Head of Creative | ELEMIS
Exec. Creative Director | SCHOLZ & FRIENDS
Founder | WHALE AMSTERDAM
Content Partnerships Manager | WETRANSFER
Director International Public Relations & Cultural Affairs | MONTBLANC
Creat. Dvpt Marketing Mngr | COCA-COLA
Global Brand Com. Director | PUPA MILANO
Communications Director | SHY ZEBRA
Content Manager Benelux | ROOSENSTEIN
Marketing & Communications Strategy Consultant
Creative & Brand Content Expert | CLUB MED
Creative Director | ROSAPARIS
Global Creative Strategist | SERVICEPLAN
Marketing Director | MONDELEZ
Art Director | ROSAPARK
Digital Marketing Lead | MCDONALD'S
Partner | SERVICEPLAN
Head of Product Marketing | PENHALIGON'S
Art Director | GOOGLE, ART & CULTURE
Creative Communications Dir. | TAG HEUER
VP Creation & Product | TAG HEUER - LVMH
Executive Crea. Director | PUBLICIS GROUPE
Marketing Creative Director | BOTTEGA VENETA
Founder | GLOW UP
Brand Strategy & Creative Marketing Consultant
Creative Director | SAATCHI & SAATCHI ZÜRICH
Freelance Global Brand Communications Manager | ADIDAS
Exec. Creative Director | SERVICEPLAN
Creative Director | AER SCENTS
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