Ruth BOULTER

Creative Director | McCANN

Ruth is a multi-dimensional creative leader, brand builder and storyteller. With over a decade’s experience in house with luxury brands including Harrods and Net a Porter, and in some of the world’s top advertising agencies including McCann New York, McCann London, Spring Studios and Atelier_Leo Burnett. Her creative work is always shaped by her interest in beauty, fashion and the wildly changing world of the modern consumer. Whether building brand stories with strategic teams, leading creative teams of writers, designers and art directors or shooting global TV, digital content, experiential and print campaigns, Ruth’s work ethic remains the same. She goes out of her way to create the most wonderful experiences for clients and brands with enthusiasm, energy and a deep understanding of how to connect with consumers in a meaningful way.

questionnaire

1.     What was your very first job? Junior Copywriter, Harrods – fresh out of uni having studied French and English lit and living in Paris for one year. I loved my first foray into the psychology of persuasive retail and desire. 2.     Please describe, in your own words, what your job is and what work it entails.As Creative Director at McCann, I lead and nurture a super-talented team of creatives to bring meaningful ideas to life and tell brilliant stories that connect people. I work predominantly on fashion beauty, luxury and lifestyle accounts.  3.    How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? I have always been full of curiosity for the world around me and found film, books, art and fashion to be the most meaningful ways of exploring the world, communicating and learning.  4.    In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?I grew up in a house full of people and parties. My parents always had interesting people around and they constantly travelled and took us to the theatre, concerts and galleries all over the world. So I have this innate thirst for new information, ideas and expressions baked deep within me. Above all, I am drawn to people, I like to connect with others and explore alternative ways of thinking, expanding my own frame of experience. The idea of quiet solitude is quite alien to me.  5.    If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? MUSE. Ulta Beauty.https://www.youtube.com/watch?v=wjGg39m6ulcNo question. A love poem to Black voices in Beauty. I am so very proud of this piece of work designed to drive real change in the Beauty industry and beyond. This was made possible, through the lens of the most inspiring and diverse group of makers I have ever worked with. Working with Ulta Beauty from the very conception, we shaped a big idea into a giant platform and amplified it with this anthemic ode to Black women and culture - plus a powerful content series celebrating Black beauty entrepreneurs. It has now expanded to include MUSE 100 – an initiative amplifying the work of 100 Black voices in beauty and supporting their journey with $10,000 each to help continue their impact. Working in New York has given me such opportunity to see just how powerful diversity and inclusion really is and I hope to share that learning wherever I go. 

jury

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VP & Creative Production | SYNEOS HEALTH
Creative Director | BOX MEDIA
Founder & Creative Director | IGWE
ECD | BEHAEGHEL CREATIVE STUDIO
Senior Art Director | SEPHORA
Creative Director | COTY
Brand Creative Director | GET YOUR GUIDE
Creative Director | BAUME & MERCIER
Creative Director | McCANN
Head of Creative | ESCADA
Vice-President | BETC
Marketing Manager | ABSOLUT VODKA
Creative Director | JAMIE BRUNSKILL
Art Buyer - Creative Producer
Head of Visual Identity | GALERIES LAFAYETTE
Creative Content Director | ESTÉE LAUDER
Editor-at-Large & Creative Director | i-D ITALY
Senior Creative | ACNE
Head of Digital Marketing | ZENITH WATCHES
Creative Development | PIAGGIO
Global Creative Lead | CLARKS
Communications Director | CHRISTIAN LOUBOUTIN
Dir. of Communications
Creative Marketing Director | MAVODI
Art & Creative Director | CAROLINA DAHER
Executive Creative Director | HUGE INC.
Creative Director | BABEL
Senior Creative Art Buyer | HOGARTH WORLDWIDE
Marketing Director | TED BAKER
Head of Image & Creative | MAKE UP FOR EVER
Art Director | L'OCCITANE
Creative Content Prod. Mngr | SAMSUNG
Brand & Creative Director | & OTHER STORIES
Executive Creative Director | THJNK
Responsable Image & Art Director | CHANEL
Global Head of Image | AMI PARIS
Chief Creative Officer | INBRAX CHILE
Crea. Dir. | SOLAR INITIAVE / BEHIND THE ARC
Art Buyer | MIMI GRAY
Art Director | COTY LUXURY
Brand Strategy | VOLKSWAGEN
Art Director Image | STUDIO LH
Head of Creative | GRAFF DIAMONDS
Art Director Creative | FACEBOOK
Crea. Services & Experiential | VERSACE
Senior Art Director | PVH
Creative Lead | GOOGLE
Creative Specialist | LEGO
Marketing Director | WARNER MUSIC
Campaign Development | MERCEDES BENZ
Art Director | CARTIER
Art Director | PUBLICIS LUXE
Creative Director | UNILEVER
Owner | FASHION COMMS GMbH
Image Director | AZZEDINE ALAÏA
Executive Creative Director | OGILVY
Senior Creative | I-D & VICE+
Creative Lead | IKEA
Senior Art Director | NEW LOOK
Senior Producer & Content Project Manager | AKQA
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Creative Art Director | DLV BBDO
Art Director | CONDE NAST
Senior Producer Coordinator | LUXOTTICA
VP Marketing & Branding | VESTIAIRE COLLECTIVE
Creative Director | ARCHITECTURAL DIGEST
Founder | STUDIO M
Communications Director | M6
Head of Photography & Illustration | ST LUKE'S
Chief Crea. Officer | WUNDERMAN THOMPSON
Senior Mgr, Creative Shoot & Production | ADIDAS
Head of Brand Content | ROSBEEF
Head of Creative | ELEMIS
Exec. Creative Director | SCHOLZ & FRIENDS
Founder | WHALE AMSTERDAM
Content Partnerships Manager | WETRANSFER
Director International Public Relations & Cultural Affairs | MONTBLANC
Creat. Dvpt Marketing Mngr | COCA-COLA
Global Brand Com. Director | PUPA MILANO
Communications Director | SHY ZEBRA
Content Manager Benelux | ROOSENSTEIN
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Creative & Brand Content Expert | CLUB MED
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Global Creative Strategist | SERVICEPLAN
Marketing Director | MONDELEZ
Art Director | ROSAPARK
Digital Marketing Lead | MCDONALD'S
Partner | SERVICEPLAN
Head of Product Marketing | PENHALIGON'S
Art Director | GOOGLE, ART & CULTURE
Creative Communications Dir. | TAG HEUER
VP Creation & Product | TAG HEUER - LVMH
Executive Crea. Director | PUBLICIS GROUPE
Marketing Creative Director | BOTTEGA VENETA
Founder | GLOW UP
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