Rocky EKENSTAM BRENNICKE

Brand & Creative Director | & OTHER STORIES

Rocky is from Stockholm, Sweden. She is a fashion marketer, brand builder and horse lover since many years. She is currently Brand & Creative Director at & Other Stories (H&M Group). She is an entrepreneur at heart with a passion for working in a constantly changing, creative and high pace environment.

questionnaire

1. What was your very first job? 

Horse tour guide: A summer job that turned into a full-time job for a year, directly after graduation. Horses are the best leadership mentors.

2. Please describe, in your own words, what your job is and what work it entails.

My role as Director, Brand & Creative is basically the Marketing Director and Creative Director role merged into one. Which means that I get to work with both Brand- and Business Direction, in how to both be on brand and transactional at the same time. 

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

How I ended up here was kind of a coincidence. Went from working with horses, to working on a model agency through a friend, took a full-time diploma education at a Comm. School in Stockholm 15 years ago, loved it and have been heading marketing ever since. 

When running a commercial business, the most interesting part is how to do business out of a brand without losing it´s uniqueness and soulfulness and when I see that the customer is inspired by what we do, that is the best reward ever. 

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

A rested mind is always more creative. I have four Icelandic horses and an Australian Shepard together with my daughter Tindra and my husband, they and the Hot yoga are my healers. 

On the top list of my other sources of inspiration are the works of Hayao Miyazaki, Cass Bird , Darius Khondji, Magdalena Wosinska, Jonathan Safrans Foers “Everything is Illuminated” and whatever wonderful nerdy sources, where I can learn about the future of tech and brand building.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?

When it can be both. It is hard to rank specifically, but an example is when we (at & Other Stories) managed to make a successful campaign during one of the most discount driven calendar days and still keep the storytelling and Brand tonality intact.

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (i.e. photo, film, production, social, experiential, vr, CGI, animation etc.)

Social and Experiential: when finally manage to return to whatever is the new normal after Covid 19, the ongoing major shift in how we want to combine our physical and digital lives have probably been speeded up years every other month. So how does it look 2021 and beyond?

 

jury

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VP & Creative Production | SYNEOS HEALTH
Creative Director | BOX MEDIA
Founder & Creative Director | IGWE
ECD | BEHAEGHEL CREATIVE STUDIO
Senior Art Director | SEPHORA
Creative Director | COTY
Brand Creative Director | GET YOUR GUIDE
Creative Director | BAUME & MERCIER
Creative Director | McCANN
Head of Creative | ESCADA
Vice-President | BETC
Marketing Manager | ABSOLUT VODKA
Creative Director | JAMIE BRUNSKILL
Art Buyer - Creative Producer
Head of Visual Identity | GALERIES LAFAYETTE
Creative Content Director | ESTÉE LAUDER
Editor-at-Large & Creative Director | i-D ITALY
Senior Creative | ACNE
Head of Digital Marketing | ZENITH WATCHES
Creative Development | PIAGGIO
Global Creative Lead | CLARKS
Communications Director | CHRISTIAN LOUBOUTIN
Dir. of Communications
Creative Marketing Director | MAVODI
Art & Creative Director | CAROLINA DAHER
Executive Creative Director | HUGE INC.
Creative Director | BABEL
Senior Creative Art Buyer | HOGARTH WORLDWIDE
Marketing Director | TED BAKER
Head of Image & Creative | MAKE UP FOR EVER
Art Director | L'OCCITANE
Creative Content Prod. Mngr | SAMSUNG
Brand & Creative Director | & OTHER STORIES
Executive Creative Director | THJNK
Responsable Image & Art Director | CHANEL
Global Head of Image | AMI PARIS
Chief Creative Officer | INBRAX CHILE
Crea. Dir. | SOLAR INITIAVE / BEHIND THE ARC
Art Buyer | MIMI GRAY
Art Director | COTY LUXURY
Brand Strategy | VOLKSWAGEN
Art Director Image | STUDIO LH
Head of Creative | GRAFF DIAMONDS
Art Director Creative | FACEBOOK
Crea. Services & Experiential | VERSACE
Senior Art Director | PVH
Creative Lead | GOOGLE
Creative Specialist | LEGO
Marketing Director | WARNER MUSIC
Campaign Development | MERCEDES BENZ
Art Director | CARTIER
Art Director | PUBLICIS LUXE
Creative Director | UNILEVER
Owner | FASHION COMMS GMbH
Image Director | AZZEDINE ALAÏA
Executive Creative Director | OGILVY
Senior Creative | I-D & VICE+
Creative Lead | IKEA
Senior Art Director | NEW LOOK
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Senior Producer Coordinator | LUXOTTICA
VP Marketing & Branding | VESTIAIRE COLLECTIVE
Creative Director | ARCHITECTURAL DIGEST
Founder | STUDIO M
Communications Director | M6
Head of Photography & Illustration | ST LUKE'S
Chief Crea. Officer | WUNDERMAN THOMPSON
Senior Mgr, Creative Shoot & Production | ADIDAS
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Head of Creative | ELEMIS
Exec. Creative Director | SCHOLZ & FRIENDS
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Content Partnerships Manager | WETRANSFER
Director International Public Relations & Cultural Affairs | MONTBLANC
Creat. Dvpt Marketing Mngr | COCA-COLA
Global Brand Com. Director | PUPA MILANO
Communications Director | SHY ZEBRA
Content Manager Benelux | ROOSENSTEIN
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Global Creative Strategist | SERVICEPLAN
Marketing Director | MONDELEZ
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Digital Marketing Lead | MCDONALD'S
Partner | SERVICEPLAN
Head of Product Marketing | PENHALIGON'S
Art Director | GOOGLE, ART & CULTURE
Creative Communications Dir. | TAG HEUER
VP Creation & Product | TAG HEUER - LVMH
Executive Crea. Director | PUBLICIS GROUPE
Marketing Creative Director | BOTTEGA VENETA
Founder | GLOW UP
Brand Strategy & Creative Marketing Consultant
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Freelance Global Brand Communications Manager | ADIDAS
Exec. Creative Director | SERVICEPLAN
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