Global Creative Lead | CLARKS

After successfully graduating with a degree in Graphic Design in 2007, Lewis has gone on to develop a successful and award-winning career as a creative thinker, art director and multi-skilled designer. 

Lewis first joined Clarks in 2008 having previously worked at a small Bristol based design agency that predominantly focused on the architectural sector. In 2012, Lewis left Clarks as a Senior designer and returned to agency life where he worked on clients that spanned various industries such as Automotive, Business Services, Entertainment, Energy, FMCG, Food and Beverage, Retail, Toys and more.

Lewis re-joined Clarks in 2017 and now finds himself as the Global Creative lead on the Clarks Originals brand where it is his role is to conceptualise, art direct and execute the core seasonal marketing campaigns as well as art directing lifestyle photoshoots and supporting creatively on our product and collaboration stories.

Lewis’ main goal is to continue to unearth and creatively tell the amazing cultural stories connected to Clarks whilst introducing the brand, and Clarks icons, to new audiences. He believes that there should be a Wallabee in everyone’s wardrobe!


1. What was your very first job? 

My very first job, believe it or not, was actually in a Clarks shoes outlet store as part of the trained kids fitting team – funny how I have ended up working for the same company but in a very different role!

2. Please describe, in your own words, what your job is and what work it entails.

As the Global Creative lead, it is my role to work with the marketing team to execute the seasonal campaign strategies in the most visually dynamic way possible, whether through photography, moving image/film, CGI etc etc.

It is my job to bring the authentic stories and cultural connections that the brand has to tell life. 

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

I knew I wanted to do something creative when I was at secondary school. I recall we had to design a board game and I went all out and designed the packaging, even a poster to advertise it as well. It was a fun project and I just loved playing with image, type and colour.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative, and relevant?

It sounds a bit romantic, but I honestly believe the best ideas come when you are away from a screen doing something totally unrelated to design. You see so many interesting things when just out walking around. Bristol is an amazing place with a real rich music and street art scene, it is almost impossible to not be inspired from just meandering around the city. 

Talking to people and having the ability to really listen is a great skill. Sometimes you unearth some great nuggets of information that can inform your next project.

I also love visiting galleries and museums – Looking at the past is always a great way to start    a project, be inspired by what had gone before.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?

Clarks and Jamaica - this was authentic storytelling at its best. The fact we managed to shoot it all during a pandemic made this project all the more satisfying.

We built a completely Jamaican crew to help bring this story to life and ensured that there were charitable elements connected to the project as well as we wanted to give something back to the island that has given the brand so much. 


6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (i.e., photo, film, production, social, experiential, VR, CGI, animation etc.)

Photography, film, animation, experiential, illustration.



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