Lewis CLARKE

Global Creative Lead | CLARKS

After successfully graduating with a degree in Graphic Design in 2007, Lewis has gone on to develop a successful and award-winning career as a creative thinker, art director and multi-skilled designer. 

Lewis first joined Clarks in 2008 having previously worked at a small Bristol based design agency that predominantly focused on the architectural sector. In 2012, Lewis left Clarks as a Senior designer and returned to agency life where he worked on clients that spanned various industries such as Automotive, Business Services, Entertainment, Energy, FMCG, Food and Beverage, Retail, Toys and more.

Lewis re-joined Clarks in 2017 and now finds himself as the Global Creative lead on the Clarks Originals brand where it is his role is to conceptualise, art direct and execute the core seasonal marketing campaigns as well as art directing lifestyle photoshoots and supporting creatively on our product and collaboration stories.

Lewis’ main goal is to continue to unearth and creatively tell the amazing cultural stories connected to Clarks whilst introducing the brand, and Clarks icons, to new audiences. He believes that there should be a Wallabee in everyone’s wardrobe!

questionnaire

1. What was your very first job? 

My very first job, believe it or not, was actually in a Clarks shoes outlet store as part of the trained kids fitting team – funny how I have ended up working for the same company but in a very different role!

2. Please describe, in your own words, what your job is and what work it entails.

As the Global Creative lead, it is my role to work with the marketing team to execute the seasonal campaign strategies in the most visually dynamic way possible, whether through photography, moving image/film, CGI etc etc.

It is my job to bring the authentic stories and cultural connections that the brand has to tell life. 

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

I knew I wanted to do something creative when I was at secondary school. I recall we had to design a board game and I went all out and designed the packaging, even a poster to advertise it as well. It was a fun project and I just loved playing with image, type and colour.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative, and relevant?

It sounds a bit romantic, but I honestly believe the best ideas come when you are away from a screen doing something totally unrelated to design. You see so many interesting things when just out walking around. Bristol is an amazing place with a real rich music and street art scene, it is almost impossible to not be inspired from just meandering around the city. 

Talking to people and having the ability to really listen is a great skill. Sometimes you unearth some great nuggets of information that can inform your next project.

I also love visiting galleries and museums – Looking at the past is always a great way to start    a project, be inspired by what had gone before.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?

Clarks and Jamaica - this was authentic storytelling at its best. The fact we managed to shoot it all during a pandemic made this project all the more satisfying.

We built a completely Jamaican crew to help bring this story to life and ensured that there were charitable elements connected to the project as well as we wanted to give something back to the island that has given the brand so much. 

https://youtu.be/wexVwwpCH-U

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (i.e., photo, film, production, social, experiential, VR, CGI, animation etc.)

Photography, film, animation, experiential, illustration.

 

jury

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Creative Director | BBDO BERLIN
Head of Digital Production & Partner | BBH LONDON
VP & Creative Production | SYNEOS HEALTH
Creative Director | BOX MEDIA
Founder & Creative Director | IGWE
ECD | BEHAEGHEL CREATIVE STUDIO
Senior Art Director | SEPHORA
Creative Director | COTY
Brand Creative Director | GET YOUR GUIDE
Creative Director | BAUME & MERCIER
Creative Director | McCANN
Head of Creative | ESCADA
Vice-President | BETC
Marketing Manager | ABSOLUT VODKA
Creative Director | JAMIE BRUNSKILL
Art Buyer - Creative Producer
Head of Visual Identity | GALERIES LAFAYETTE
Creative Content Director | ESTÉE LAUDER
Editor-at-Large & Creative Director | i-D ITALY
Senior Creative | ACNE
Head of Digital Marketing | ZENITH WATCHES
Creative Development | PIAGGIO
Global Creative Lead | CLARKS
Communications Director | CHRISTIAN LOUBOUTIN
Dir. of Communications
Creative Marketing Director | MAVODI
Art & Creative Director | CAROLINA DAHER
Executive Creative Director | HUGE INC.
Creative Director | BABEL
Senior Creative Art Buyer | HOGARTH WORLDWIDE
Marketing Director | TED BAKER
Head of Image & Creative | MAKE UP FOR EVER
Art Director | L'OCCITANE
Creative Content Prod. Mngr | SAMSUNG
Brand & Creative Director | & OTHER STORIES
Executive Creative Director | THJNK
Responsable Image & Art Director | CHANEL
Global Head of Image | AMI PARIS
Chief Creative Officer | INBRAX CHILE
Crea. Dir. | SOLAR INITIAVE / BEHIND THE ARC
Art Buyer | MIMI GRAY
Art Director | COTY LUXURY
Brand Strategy | VOLKSWAGEN
Art Director Image | STUDIO LH
Head of Creative | GRAFF DIAMONDS
Art Director Creative | FACEBOOK
Crea. Services & Experiential | VERSACE
Senior Art Director | PVH
Creative Lead | GOOGLE
Creative Specialist | LEGO
Marketing Director | WARNER MUSIC
Campaign Development | MERCEDES BENZ
Art Director | CARTIER
Art Director | PUBLICIS LUXE
Creative Director | UNILEVER
Owner | FASHION COMMS GMbH
Image Director | AZZEDINE ALAÏA
Executive Creative Director | OGILVY
Senior Creative | I-D & VICE+
Creative Lead | IKEA
Senior Art Director | NEW LOOK
Senior Producer & Content Project Manager | AKQA
Creative Director | PENTAGRAM
Creative Art Director | DLV BBDO
Art Director | CONDE NAST
Senior Producer Coordinator | LUXOTTICA
VP Marketing & Branding | VESTIAIRE COLLECTIVE
Creative Director | ARCHITECTURAL DIGEST
Founder | STUDIO M
Communications Director | M6
Head of Photography & Illustration | ST LUKE'S
Chief Crea. Officer | WUNDERMAN THOMPSON
Senior Mgr, Creative Shoot & Production | ADIDAS
Head of Brand Content | ROSBEEF
Head of Creative | ELEMIS
Exec. Creative Director | SCHOLZ & FRIENDS
Founder | WHALE AMSTERDAM
Content Partnerships Manager | WETRANSFER
Director International Public Relations & Cultural Affairs | MONTBLANC
Creat. Dvpt Marketing Mngr | COCA-COLA
Global Brand Com. Director | PUPA MILANO
Communications Director | SHY ZEBRA
Content Manager Benelux | ROOSENSTEIN
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Creative & Brand Content Expert | CLUB MED
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Global Creative Strategist | SERVICEPLAN
Marketing Director | MONDELEZ
Art Director | ROSAPARK
Digital Marketing Lead | MCDONALD'S
Partner | SERVICEPLAN
Head of Product Marketing | PENHALIGON'S
Art Director | GOOGLE, ART & CULTURE
Creative Communications Dir. | TAG HEUER
VP Creation & Product | TAG HEUER - LVMH
Executive Crea. Director | PUBLICIS GROUPE
Marketing Creative Director | BOTTEGA VENETA
Founder | GLOW UP
Brand Strategy & Creative Marketing Consultant
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Freelance Global Brand Communications Manager | ADIDAS
Exec. Creative Director | SERVICEPLAN
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