VP & Creative Production | SYNEOS HEALTH

Harvey J. Austin is an award winning creative with expertise in Advertising, Broadcast Video, Marketing, Live Events & Experiential Design. Currently serving as the Vice President, Managing Director, of Video & Creative Production at Syneos Health Communications. He currently manages an integrated group across 5 regions; including editors, producers, directors, photographers, animators & cinematographers. He ensures that the video and creative production process runs seamlessly for Healthcare Advertising agencies – from concept to completion. With over 20 years of experience, he has a true passion for leading and mentoring teams, while casting vision for growth opportunities. His creative pursuits are fueled in knowing that a video production, live event or photoshoot has been both successful for the client and the collaboration of the collective team. He has produced award winning broadcast and digital work for several Fortune 500 clients across Healthcare, Retail, Financial & Entertainment including; Citigroup, Victoria's Secret, Disney, Eli Lilly, Coca-Cola, Microsoft & Viacom. He has been honored with Gold and Silver Addy Awards and Emmy nominated for Advertising and PR Excellence in Broadcast and Digital Productions.


1. What was your very first job? 

My first job in the industry was in news production for an NBC affiliate as a Production Intern and Promotions Producer.


2. Please describe, in your own words, what your job is and what work it entails

Currently I serve as the Vice President, Managing Director, for Syneos Health Communication’s Video & Creative Production Advertising Studio. I manage a creative team across 5 regions; including editors, producers, directors, photographers, animators & cinematographers. My role is to ensure that the video and creative production process runs seamlessly for Commercial Advertising agencies – from concept to completion, within the Syneos Health conglomerate.


3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery?

As a young child I always saw the combination of art, structure and media as a sense of mental clarity for me. It helped me to rise from the fear of taking risks beyond my control. Influenced by a free-spirited mother, who used her creativity to teach and grow children with special needs, showed me that your God given gifts don't belong to you. They are for the magnification and illumination of others.


4. Was there a train of events that brought you where you are today?

I actually began my college education with the goal of becoming an architect. As a part of our curriculum we were encouraged to take classes and explore other aspects of design and art. My 2nd term sophomore year, I signed up for an intro to graphic design class. This changed my desire to become an architect.

The Summer after my sophomore year, I was granted an NBC news internship where I was introduced to video and Broadcast TV...and the rest is history.


5. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

With the abundance of digital content and media that is readily available for us to engage in by the minute – my greatest inspiration and clARiTy comes from visiting and spending hours in fine art museums and viewing large mural street art. There is so much to be gained from the beauty and history of traditional arts. I draw a wealth of inspiration from paintings and vintage editorial & architectural photography.


 6. Which creative disciplines do you commission most, and are most interested in seeing more of and why?

My primary creative disciplines are video production, motion design / animation and photography. I work within Healthcare and Pharmaceutical advertising, so developing and producing creative messaging that is innovative, but also safe and patient focused requires alternate avenues of distribution. I am always interested in seeing more multidisciplinary executions that combine content and customer interactivity.


 7. Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)

Film Production, Experiential / VR, Animation – 2D motion and 3D


Heritage & Innovation Director | BALLY
Creative Director | BBDO BERLIN
Head of Digital Production & Partner | BBH LONDON
VP & Creative Production | SYNEOS HEALTH
Creative Director | BOX MEDIA
Founder & Creative Director | IGWE
Senior Art Director | SEPHORA
Creative Director | COTY
Brand Creative Director | GET YOUR GUIDE
Creative Director | BAUME & MERCIER
Creative Director | McCANN
Head of Creative | ESCADA
Vice-President | BETC
Marketing Manager | ABSOLUT VODKA
Creative Director | JAMIE BRUNSKILL
Art Buyer - Creative Producer
Head of Visual Identity | GALERIES LAFAYETTE
Creative Content Director | ESTÉE LAUDER
Editor-at-Large & Creative Director | i-D ITALY
Senior Creative | ACNE
Head of Digital Marketing | ZENITH WATCHES
Creative Development | PIAGGIO
Global Creative Lead | CLARKS
Communications Director | CHRISTIAN LOUBOUTIN
Dir. of Communications
Creative Marketing Director | MAVODI
Art & Creative Director | CAROLINA DAHER
Executive Creative Director | HUGE INC.
Creative Director | BABEL
Senior Creative Art Buyer | HOGARTH WORLDWIDE
Marketing Director | TED BAKER
Head of Image & Creative | MAKE UP FOR EVER
Art Director | L'OCCITANE
Creative Content Prod. Mngr | SAMSUNG
Brand & Creative Director | & OTHER STORIES
Executive Creative Director | THJNK
Responsable Image & Art Director | CHANEL
Global Head of Image | AMI PARIS
Chief Creative Officer | INBRAX CHILE
Art Buyer | MIMI GRAY
Art Director | COTY LUXURY
Brand Strategy | VOLKSWAGEN
Art Director Image | STUDIO LH
Head of Creative | GRAFF DIAMONDS
Art Director Creative | FACEBOOK
Crea. Services & Experiential | VERSACE
Senior Art Director | PVH
Creative Lead | GOOGLE
Creative Specialist | LEGO
Marketing Director | WARNER MUSIC
Campaign Development | MERCEDES BENZ
Art Director | CARTIER
Art Director | PUBLICIS LUXE
Creative Director | UNILEVER
Image Director | AZZEDINE ALAÏA
Executive Creative Director | OGILVY
Senior Creative | I-D & VICE+
Creative Lead | IKEA
Senior Art Director | NEW LOOK
Senior Producer & Content Project Manager | AKQA
Creative Director | PENTAGRAM
Creative Art Director | DLV BBDO
Art Director | CONDE NAST
Senior Producer Coordinator | LUXOTTICA
VP Marketing & Branding | VESTIAIRE COLLECTIVE
Founder | STUDIO M
Communications Director | M6
Head of Photography & Illustration | ST LUKE'S
Chief Crea. Officer | WUNDERMAN THOMPSON
Senior Mgr, Creative Shoot & Production | ADIDAS
Head of Brand Content | ROSBEEF
Head of Creative | ELEMIS
Exec. Creative Director | SCHOLZ & FRIENDS
Content Partnerships Manager | WETRANSFER
Director International Public Relations & Cultural Affairs | MONTBLANC
Creat. Dvpt Marketing Mngr | COCA-COLA
Global Brand Com. Director | PUPA MILANO
Communications Director | SHY ZEBRA
Content Manager Benelux | ROOSENSTEIN
Marketing & Communications Strategy Consultant
Creative & Brand Content Expert | CLUB MED
Creative Director | ROSAPARIS
Global Creative Strategist | SERVICEPLAN
Marketing Director | MONDELEZ
Art Director | ROSAPARK
Digital Marketing Lead | MCDONALD'S
Head of Product Marketing | PENHALIGON'S
Art Director | GOOGLE, ART & CULTURE
Creative Communications Dir. | TAG HEUER
VP Creation & Product | TAG HEUER - LVMH
Executive Crea. Director | PUBLICIS GROUPE
Marketing Creative Director | BOTTEGA VENETA
Founder | GLOW UP
Brand Strategy & Creative Marketing Consultant
Creative Director | SAATCHI & SAATCHI ZÜRICH
Freelance Global Brand Communications Manager | ADIDAS
Exec. Creative Director | SERVICEPLAN
Creative Director | AER SCENTS
©2016 LE BOOK All Rights Reserved