Florian WEITZEL

Creative Director | SAATCHI & SAATCHI ZÜRICH

Florian is a creative Director with experience in digital campaign development as well as traditional, pre-post-production and print. He is specialized in moving images, conceptual thinking and pitching in any direction. He is experienced with client handling and solution oriented. Throughout his career, Florian has worked for clients like, Philip Morris, Swisscom, Oreo, Mercedes, McFit, Superfit, Asana Rebel, Manor, Dufry, Jeep, Migros, IQOS, Jumbo, Assura and many others.

questionnaire

1. What was your very first job? 

My very first paid job was in a Beverage shop at the age of 14. Back in the early 90’s that was ok. 

2. Please describe, in your own words, what your job is and what work it entails.

I’m a Creative Director at Saatchi & Saatchi Zurich. I’m creating commercial concepts, building campaigns and making brands successful. 

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?

At the age of 12 I had my first interview at Ogilvy in Frankfurt. I saw a billboard of Heinz Ketchup in their backyard that caught my attention. And bam, I was addicted. From there on I did several internships in big agencies and kept on going. 

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Inspiration is everywhere. Just don’t accept what you learned. 

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?

I once created a movie for Zurich airport that was 40 cm high and 120m wide. Without any commercial message beside the beauty of Switzerland. We shot ten days and stitched material together for around two month. Still love it. 

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)

Production. Love to plan a set and even love to be there. But hey, where is conception as a discipline?

jury

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