Vice-President | BETC

Rémi Babinet says of him, that he is THE undeniable cornerstone of BETC's success.

Fabrice Brovelli Joined BETC in 1998 as the Head of Production. He has produced internationally recognized work and collaborated with top filmmakers worldwide, allowing BETC to keep its attractive advance, and contemporary. He has produced several great successful campaigns mixing music (his passion) and cinema. Examples include Air France, directed by Michel Gondry, Hollywood Chewing Gum by Tim Burton, Orange by Wong Kar Wai, and Lolita Lempicka by Woodkid (Yoann Lemoine). He also created the Evian Waterbabies’s voices with the famous “We will rock you,” and Louis Vuitton with David Bowie, directed by Romain Gavras.

Some Key figures “The Bear”, created for CANAL+ is the world’s most-awarded TVC ever, according to the Gunn Report. The Evian Rollerbabies entered the Guinness Book of World Records as the most viewed online ad ever and 2013 his film Baby and Me for Evian was the most shared video in the world, with 30 million views.

Fabrice Brovelli is also President and Founder of BETC POP (former BETC Music) BETC POP is a lab-agency within BETC, entirely dedicated to pop culture.

The company works with talent scouting and content creation at the crossroads of business and entertainment. The agency initiated several projects such as a mythical concert that reunited Phoenix and Daft Punk in Madison Square Garden in 2010. Fabrice created General Pop, which brings together all the production entities. Je heads the TV production department that produces 45% of all advertising films in France every year. Thanks to General Pop, more and more of our productions are done in-house, from A to Z, and also enable us to think up new cross-media devices. Fabrice and Christophe Caurret are signed to PIAS as KCPK, with whom they released their 5th EP. Together they DJ all over the world and for 5 years have been the Music Master of Ceremonies for each red carpet during the Cannes Film Festival. Passionate about music, Fabrice continuously contributes by putting music at the heart of brand strategy.


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