Christophe CHAMMARTIN

Head of Digital Marketing | ZENITH WATCHES

questionnaire

What was your very first job? What does it feel like to look back at it now?

 

I started my career as a freelance journalist for a Swiss newspaper in charge of content dedicated to new generations. The goal was to encourage young generations to read newspapers, and so along with a team of approx. 15 students we generated weekly content on various themes including: fashion, sports, new technology, society, etc. I worked together with the editorial and marketing teams to create articles and launch campaigns to achieve the goal. It was a great experience which showed me the importance of knowing your target audience to generate creative content which talks to them.

 

Please describe, in your own words, what your current job is and what work it entails?

 

I oversee the online marketing strategy together with the marketing, sales and executive teams. I plan and execute digital marketing campaigns, and design, maintain and supply content for the corporate website and search advertising. I also analyse and report on visitor data, and devise new ways to market products online. I am responsible for driving relevant consumers with the goal of improving brand recognition and trust, and ultimately purchase intent. I therefore work with different agencies to make the customer journey unique and seamless.

 

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

 

I have always been attracted by graphic design and the power of creativity to deliver a message. What I like about marketing is exactly this mix of facts and figures in a creative environment and finding a way to be different and emotionally strong. I worked in the media industry, followed by the entertainment & sport industries, and finally the luxury segment. One thing is key: you need to know your customers, then you can deliver the best and most efficient creative experience.

 

 In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

 

I look at the direct competition, also at different sectors to be inspired by the best concepts. It is important to break boundaries, get out of your comfort zone and to be inspired by unexpected situations and people. I am also inspired by nature as I spend many hours exploring the outdoors and discovering mother nature’s already perfect creations.

 

 If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

I think that the work which is currently done by the entire company at Zenith is impressive and innovative. It can be perceived at all levels of the customer journey, and it’s only the beginning. There are so many new and creative projects in the pipeline, so stay tuned, 2019 will be big year for Zenith

jury

Heritage & Innovation Director | BALLY
Creative Director | BBDO BERLIN
Head of Digital Production & Partner | BBH LONDON
VP & Creative Production | SYNEOS HEALTH
Creative Director | BOX MEDIA
Founder & Creative Director | IGWE
ECD | BEHAEGHEL CREATIVE STUDIO
Senior Art Director | SEPHORA
Creative Director | COTY
Brand Creative Director | GET YOUR GUIDE
Creative Director | BAUME & MERCIER
Creative Director | McCANN
Head of Creative | ESCADA
Vice-President | BETC
Marketing Manager | ABSOLUT VODKA
Creative Director | JAMIE BRUNSKILL
Art Buyer - Creative Producer
Head of Visual Identity | GALERIES LAFAYETTE
Creative Content Director | ESTÉE LAUDER
Editor-at-Large & Creative Director | i-D ITALY
Senior Creative | ACNE
Head of Digital Marketing | ZENITH WATCHES
Creative Development | PIAGGIO
Global Creative Lead | CLARKS
Communications Director | CHRISTIAN LOUBOUTIN
Dir. of Communications
Creative Marketing Director | MAVODI
Art & Creative Director | CAROLINA DAHER
Executive Creative Director | HUGE INC.
Creative Director | BABEL
Senior Creative Art Buyer | HOGARTH WORLDWIDE
Marketing Director | TED BAKER
Head of Image & Creative | MAKE UP FOR EVER
Art Director | L'OCCITANE
Creative Content Prod. Mngr | SAMSUNG
Brand & Creative Director | & OTHER STORIES
Executive Creative Director | THJNK
Responsable Image & Art Director | CHANEL
Global Head of Image | AMI PARIS
Chief Creative Officer | INBRAX CHILE
Crea. Dir. | SOLAR INITIAVE / BEHIND THE ARC
Art Buyer | MIMI GRAY
Art Director | COTY LUXURY
Brand Strategy | VOLKSWAGEN
Art Director Image | STUDIO LH
Head of Creative | GRAFF DIAMONDS
Art Director Creative | FACEBOOK
Crea. Services & Experiential | VERSACE
Senior Art Director | PVH
Creative Lead | GOOGLE
Creative Specialist | LEGO
Marketing Director | WARNER MUSIC
Campaign Development | MERCEDES BENZ
Art Director | CARTIER
Art Director | PUBLICIS LUXE
Creative Director | UNILEVER
Owner | FASHION COMMS GMbH
Image Director | AZZEDINE ALAÏA
Executive Creative Director | OGILVY
Senior Creative | I-D & VICE+
Creative Lead | IKEA
Senior Art Director | NEW LOOK
Senior Producer & Content Project Manager | AKQA
Creative Director | PENTAGRAM
Creative Art Director | DLV BBDO
Art Director | CONDE NAST
Senior Producer Coordinator | LUXOTTICA
VP Marketing & Branding | VESTIAIRE COLLECTIVE
Creative Director | ARCHITECTURAL DIGEST
Founder | STUDIO M
Communications Director | M6
Head of Photography & Illustration | ST LUKE'S
Chief Crea. Officer | WUNDERMAN THOMPSON
Senior Mgr, Creative Shoot & Production | ADIDAS
Head of Brand Content | ROSBEEF
Head of Creative | ELEMIS
Exec. Creative Director | SCHOLZ & FRIENDS
Founder | WHALE AMSTERDAM
Content Partnerships Manager | WETRANSFER
Director International Public Relations & Cultural Affairs | MONTBLANC
Creat. Dvpt Marketing Mngr | COCA-COLA
Global Brand Com. Director | PUPA MILANO
Communications Director | SHY ZEBRA
Content Manager Benelux | ROOSENSTEIN
Marketing & Communications Strategy Consultant
Creative & Brand Content Expert | CLUB MED
Creative Director | ROSAPARIS
Global Creative Strategist | SERVICEPLAN
Marketing Director | MONDELEZ
Art Director | ROSAPARK
Digital Marketing Lead | MCDONALD'S
Partner | SERVICEPLAN
Head of Product Marketing | PENHALIGON'S
Art Director | GOOGLE, ART & CULTURE
Creative Communications Dir. | TAG HEUER
VP Creation & Product | TAG HEUER - LVMH
Executive Crea. Director | PUBLICIS GROUPE
Marketing Creative Director | BOTTEGA VENETA
Founder | GLOW UP
Brand Strategy & Creative Marketing Consultant
Creative Director | SAATCHI & SAATCHI ZÜRICH
Freelance Global Brand Communications Manager | ADIDAS
Exec. Creative Director | SERVICEPLAN
Creative Director | AER SCENTS
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