Alessandro MARZANI

Senior Producer Coordinator | LUXOTTICA

Alessandro is a globetrotter of the Fashion Industry. Born and raised in the suburbs of Milan, after his first experiences in several agencies and production house, he started his journey in the fashion world in the Digital Marketing & Communication department of Dolce & Gabbana. Moving to New York to see “the other side” he collaborated with W Magazine, Biba!, V Magazine, Style, Getty Images and several other brands. Coming back to Europe, he moved to Amsterdam to work at PVH on the launch of the Tommy x GiGi collaboration. In the 2016 he joined Diesel as Senior Creative Producer in the Marketing team, he is currently the Global Head of Creative Production.

Eclectic, driven by a constant curiosity, he applies a nerd approach in everything he does.

He has a dream: inject storytelling in fashion communication, keeping the aesthetic to create stories.

questionnaire

1. What was your very first job? What does it feels like to look back at it? 

At the very beginning of my career I was an Intern at MTV Italy.  It was great and fun since I started experiencing the thrill of a live show. In few weeks I became the Master of Coffee Making  (only Italian Espresso though ;) )

2. Please describe, in your own words, what your current job is and what work it entails.

As a Global Head of Creative Production, my team is in charge to develop and execute creative ideas from the concept to the final delivery, partnering with the in-house creative team or with external agencies. We are in charge to translate the vision of the brand into the execution of the assets, and accountable to ensure a consistent “tone of voice” in each touchpoint. Acting also as an “Image Manager” we are also liable to guarantee the quality of the executions.

3.  How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I’m not proper a “creative person”, I prefer to describe myself as the link between creatives and the real world, very opinionated with a strong point of view. I have my own vision on how the creative industry changed lately: the traditional “creative duo” (copywriter + art director) is replaced by a new “duo” where a Creative Producer works closely with an Art Director who has a 360 approach. I always had this vision and I strongly believe it’s the right way to approach the creative world nowadays

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I always had a kind of nerd approach, I love to be fed by the newness. I am super curious in a genuine way. I love to listen to people, to watch what other people are doing, to look in what is new and relevant, not only in the industry but in general in the world. This is my way to keep my vision fresh, always trying to be innovative and relevant

5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

 I need to mention two I am very proud for different reasons. The first one is a video we created when I was in Dolce & Gabbana for the launch of a new bag (https://vimeo.com/111132092). I’m in love with it because it was something completely out of the box and so new for the brand. The second one is a recent project developed for Diesel: DEISEL (https://youtu.be/3pqRgD5Dg4c), I’m very proud of it because it’s a great example on how to produce a succesful and super creative idea that is also relevant for the fashion industry

jury

Heritage & Innovation Director | BALLY
Creative Director | BBDO BERLIN
Head of Digital Production & Partner | BBH LONDON
VP & Creative Production | SYNEOS HEALTH
Creative Director | BOX MEDIA
Founder & Creative Director | IGWE
ECD | BEHAEGHEL CREATIVE STUDIO
Senior Art Director | SEPHORA
Creative Director | COTY
Brand Creative Director | GET YOUR GUIDE
Creative Director | BAUME & MERCIER
Creative Director | McCANN
Head of Creative | ESCADA
Vice-President | BETC
Marketing Manager | ABSOLUT VODKA
Creative Director | JAMIE BRUNSKILL
Art Buyer - Creative Producer
Head of Visual Identity | GALERIES LAFAYETTE
Creative Content Director | ESTÉE LAUDER
Editor-at-Large & Creative Director | i-D ITALY
Senior Creative | ACNE
Head of Digital Marketing | ZENITH WATCHES
Creative Development | PIAGGIO
Global Creative Lead | CLARKS
Communications Director | CHRISTIAN LOUBOUTIN
Dir. of Communications
Creative Marketing Director | MAVODI
Art & Creative Director | CAROLINA DAHER
Executive Creative Director | HUGE INC.
Creative Director | BABEL
Senior Creative Art Buyer | HOGARTH WORLDWIDE
Marketing Director | TED BAKER
Head of Image & Creative | MAKE UP FOR EVER
Art Director | L'OCCITANE
Creative Content Prod. Mngr | SAMSUNG
Brand & Creative Director | & OTHER STORIES
Executive Creative Director | THJNK
Responsable Image & Art Director | CHANEL
Global Head of Image | AMI PARIS
Chief Creative Officer | INBRAX CHILE
Crea. Dir. | SOLAR INITIAVE / BEHIND THE ARC
Art Buyer | MIMI GRAY
Art Director | COTY LUXURY
Brand Strategy | VOLKSWAGEN
Art Director Image | STUDIO LH
Head of Creative | GRAFF DIAMONDS
Art Director Creative | FACEBOOK
Crea. Services & Experiential | VERSACE
Senior Art Director | PVH
Creative Lead | GOOGLE
Creative Specialist | LEGO
Marketing Director | WARNER MUSIC
Campaign Development | MERCEDES BENZ
Art Director | CARTIER
Art Director | PUBLICIS LUXE
Creative Director | UNILEVER
Owner | FASHION COMMS GMbH
Image Director | AZZEDINE ALAÏA
Executive Creative Director | OGILVY
Senior Creative | I-D & VICE+
Creative Lead | IKEA
Senior Art Director | NEW LOOK
Senior Producer & Content Project Manager | AKQA
Creative Director | PENTAGRAM
Creative Art Director | DLV BBDO
Art Director | CONDE NAST
Senior Producer Coordinator | LUXOTTICA
VP Marketing & Branding | VESTIAIRE COLLECTIVE
Creative Director | ARCHITECTURAL DIGEST
Founder | STUDIO M
Communications Director | M6
Head of Photography & Illustration | ST LUKE'S
Chief Crea. Officer | WUNDERMAN THOMPSON
Senior Mgr, Creative Shoot & Production | ADIDAS
Head of Brand Content | ROSBEEF
Head of Creative | ELEMIS
Exec. Creative Director | SCHOLZ & FRIENDS
Founder | WHALE AMSTERDAM
Content Partnerships Manager | WETRANSFER
Director International Public Relations & Cultural Affairs | MONTBLANC
Creat. Dvpt Marketing Mngr | COCA-COLA
Global Brand Com. Director | PUPA MILANO
Communications Director | SHY ZEBRA
Content Manager Benelux | ROOSENSTEIN
Marketing & Communications Strategy Consultant
Creative & Brand Content Expert | CLUB MED
Creative Director | ROSAPARIS
Global Creative Strategist | SERVICEPLAN
Marketing Director | MONDELEZ
Art Director | ROSAPARK
Digital Marketing Lead | MCDONALD'S
Partner | SERVICEPLAN
Head of Product Marketing | PENHALIGON'S
Art Director | GOOGLE, ART & CULTURE
Creative Communications Dir. | TAG HEUER
VP Creation & Product | TAG HEUER - LVMH
Executive Crea. Director | PUBLICIS GROUPE
Marketing Creative Director | BOTTEGA VENETA
Founder | GLOW UP
Brand Strategy & Creative Marketing Consultant
Creative Director | SAATCHI & SAATCHI ZÜRICH
Freelance Global Brand Communications Manager | ADIDAS
Exec. Creative Director | SERVICEPLAN
Creative Director | AER SCENTS
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