PRODUCTION

Under Armour - Cold Gear Experience

UNDER ARMOUR

Event
Represented by
IGLOO VISION

In 2018, we helped Under Armour to mark the 20th anniversary of its ColdGear range of apparel. Working with RED Agency and IMG Live, we created an Ice Gym inside a 12-metre Igloo dome. The immersive ice environment gave visitors the chance to experience how effective Under Armour ColdGear really is. The training circuit inside the freezing gym included ice kettlebells, dumbbells and barbells, ice bench presses, an ice slider, and more. And, in terms of immersive content, the team made innovative use of the Igloo system - for example, interactive 360° body heat maps were projected around the Igloo to show how effectively ColdGear maintains body temperatures.

CREATIVE AWARDS

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Editorial

Editorial
FUSE PRODUCTIONS
Editorial
WYATT CLARKE & JONES
Editorial
BAKER & CO
Editorial
RSA FILMS, PHOTO & ART
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VIDEO

Advertising

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SPLASHLIGHT
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AUTOMATIC CONTENT X SHERIFF
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CEFT & COMPANY
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WE ARE SEVENTEEN
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AUTOMATIC CONTENT X SHERIFF
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CEFT & COMPANY
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SCOPE DIGITAL
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POST PRODUCTION

CGI & VFX

CGI & VFX
BOSE COLLINS
CGI & VFX
TWEAK POST PRODUCTION
CGI & VFX
BLUE ZOO
CGI & VFX
WE ARE SEVENTEEN
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PRINT

Personal

Personal
ALYSSA PIZER MGMT
Personal
STUDIO PI
Personal
SHOTVIEW ARTISTS MANAGEMENT
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Advertising

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SUPERVISION AGENCY
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COSMOPOLA
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ALYSSA PIZER MGMT
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CONCRETE REP
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BTS TALENT
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