Ceft and company created and produced a series of 200 + stills and 57 films for Timberland’s S/S 2021 campaign. Shot in the span of 6 days, and covering a total of 8 locations. Ceft and company delivered a varied range of visual content, meant to reawaken Timberland's consumer and revive Timberland's brand image by bringing it back to the streets where it originally built its credibility from. The work features a canvas full of adventurers, and hard workers, driven by form, function and craftsmanship.
Our success, at ceft and company, can be credited to the 1- idea that each projects must be engineered to the specification, and nuances of the channel(s) they live on, and 2- crafted to represent each specific brands voice, visually and contextually.
These points ensure a creative trajectory that results in no two projects ever being the same, and yet each custom tailored to its corresponding audience.