FENTY SKIN

The monumental launch of Fenty Skin provides the opportunity to unite a world that has been absent of social connection, genuine experiences, and the feeling of seeing something completely new. We created a Virtual House Party with the objective of mirroring the excitement and ephemeral nature of a live event. Each touch point gave guests the feeling of exclusivity and uniqueness, with moments to create content and shared experiences that drive buzz pre-, during, and post-event.