Wayne has over 20 years of industry experience and held creative leadership positions in Australia, Europe and the US.
Originally from Australia, Wayne is a failed Pro Surfer who then stumbled into advertising after winning a place at A.W.A.R.D School. After working at famous agencies in Oz, he worked his way around the world and also found time to earn a Master’s in Cognitive Sciences along the way.
Previous to coming to London he was at Jung Von Matt. He then helped to build Jam before moving to joint-ECD across the Engine Group. More recently he was ECD of AKQA London and helped the agency win several industry titles and awards.
Wayne has created numerous digital product and marketing world firsts. He has won over 500 major awards and his work has been highlighted as best-in-class by award shows and publications around the world.
He is now ECD for the Huge across EMEA and is focused on creating ideas that move businesses forward by creating seamless experiences across digital, physical and communications touch points for brands.