Ursel Barwinski is a photographer and creative director who currently works at Heimat/TBWA, Berlin.
After her professional education as a photographer, she started a new career in advertising as a junior art director at Tillmanns, Ogilvy & Mather. While there, she worked on one of the agency's biggest clients, Ford, and received her first awards. Later on as an art director at Grey Worldwide, she worked on a list of international and national clients. She then moved to Vancouver, Canada where she pursued surfing and worked as a freelancer for local brands.
After moving back to Germany, she joined Heimat/TBWA, Berlin as a senior art director. Her track record of award-winning work soon earned her a promotion to creative director.
Ursel`s experience varies from working with big international brands such as Ford, Procter & Gamble, Coca-Cola, Pringles, McDonald’s, Deichmann, Casper or Sneakers Magazine, all the way to local organizations such as Das Handwerk, the Jewish Council, the Cultural Heirs, German Federal Association of Funeral Directors and many more.
Her work was published several times at Lürzer's Archive Magazine. She has won many international awards, including Cannes Lions, D&AD, One Show, Eurobest, Epica, LIA, New York Festival, Webby Awards, ADC, ADCE and many more. Since 2021, Ursel has been a member of the Art Directors Club Germany.
In her free time, she shoots portraits on film to create her very own personalized flashing gifs and collaborate with different artists and brands.