Swen MORATH

1.)     What was your very first job? 
At the age of 12 i was distributing brochures to finance my first computer, a Commodore C64

 2.)     Please describe, in your own words, what your job is and what work it entails. 

As the CCO, it is my job to get the best results for our clients by putting all our capabilities in the right set up.

 3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

While studying Grafic Design, my epections of what i will do in the future where actually limitted. Only after finishing university, when i did a lot of interviews with Creative Directors of varius agencies in London, i became aware oft he wide field i can play on.

 4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

Keep your eyes open, in every direction. Look what you have done. Look what others do. Look what happens in Technology. Look what happens in Art, literature, society. As creatives we need to be a sponge.

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 
The AR App Function „Discover“ we developed for our Client Migros.

6.)      What social media artist/account are you most influenced by? 
None 

7.)      Which creative disciplines do you commission most, and are most interested in seeing more of? (ie photo, film, social, experiential, vr, etc)
Integrated Campaigning, Augmented Reality, Voice