Rosie has worked for some of the best ad agencies in the world. Before joining BETC London she was Creative Director at Wieden+Kennedy Amsterdam, where she led the integrated launch for Levi’s Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 World Cup. Rosie has also worked for BBH London, Mother London, Madre Argentina, Cliff Freeman & Partners in New York and Ground Zero LA, working with brands such as SABMiller Global, Levi's, P&G, Coca-Cola, Bacardi, Burberry, Unilever And Britvic. Rosie is now the Chief Creative Officer & Partner of BETC London.
What was your very first job?
Please describe, in your own words, what your job is and what work it entails.
I make stuff and help other people make stuff.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
I new the creative world was right for me when I made something I was proud of. And then I wanted to do it again.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I look outside the industry.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
A photo I took of my dad when I was 10.