Creative dreamer with a passion for innovation and communication, Roberto Fratoni has been in advertising and communication industry for 18 years. In 2014 he became Deputy Creative Director in the digital unit of Italian Brand Group, an independent Italian firm today part of EY Group. Subsequently he joined Ogilvy as Creative Director where he’s currently the leader of a digital unit that works with the mantra «if it doesn’t sell it isn’t creative». It’s thanks to this approach that mixes & matches creativity and strategy that he has been awarded several times. The last award is a Gold in the 2020 Effie Awards that stands for effectiveness in marketing.
Roberto has a solid background in digital. He’s keen on people behavior and media strategy because he wants to develop usefull content and relevant projects that truly create a connection between a Brand and people. That’s why he pursues a measurable results approach in his daily work.