Creative leader and founder of DrabTM Brand Agency, a business with more than 20 years of experience, based in Buenos Aires, Argentina, with offices in Mexico City and Los Angeles, California, developing identity projects at a loca, regional and global level for brands like: Fox, Unilever, Coca Cola, Toyota, Disney, Powerade, Fuzetea, Cablevisión, Telecom, Sony, Noblex, Bimbo, among others. Electected as one of the10 designers of the 2000-2010 decade by the CMD. Metropolitan Design Center.
Creator of tools related to the innovation of the communication and brand identity, and its relationship with people.
Member of the jury and speaker at several of the most important design and creativity festivals in Latin America. His work was exhibited by publishers and museums around the world.