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Remy KURPERSHOEK
Chief Creative Officer | EARTHTODAY
Remy started his career in advertising as an art director at JWT Amsterdam. After being named ‘Young Talent of the Year’ by the VEA (Dutch Association of Advertising), Remy made a bold but rewarding move to JWT International.
In 2008 Remy moved from JWT to a position at BSUR-HQ Amsterdam. That same year he was selected to represent The Netherlands at the ‘Cannes Lions Roger Hatchuel Academy’. In 2009, Remy joined the founder and ECD of BSUR Joost Perik in the development and execution of a challenging pitch assigned to the global MINI account that won.
Shortly after, Remy became creative supervisor. This position covered selection, mentorship, and supervision of all new creative talent at BSUR as well as the development and execution of incoming client-briefs & ongoing projects.
After five years, Remy moved to XXS Amsterdam, where he worked for national and international clients like HEMA International and Orangina Schweppes International. In addition, he was involved at Hallo Academy as a teacher/educationalist and member of the school's selection committee. Today, Remy gives guest lectures at The Atomic Garden Vilnius.
Throughout his career, Remy has been awarded both national and international recognition and awards, judged on several occasions and gave professional advice at both the pan-European IHAVEANIDEA Portfolio Night and the Dutch Young Guns Portfolio Night.
Today Remy is an independent creative director and strives to find new ways to engage and entertain consumers in tra-digital ways and by doing this solve the business problems of progressive clients.
influences
questionnaire
What was your very first job?
My first job in life was working in a restaurant two nights a week cleaning dishes. One of the first jobs in the field of advertising was at JWT Amsterdam where I started as an intern working on iKi beer, which was great fun.
Please describe, in your own words, what your job is and what work it entails.
I think that creative directors' job is finding new original ways to engage and entertain consumers throughout the ever-evolving media landscape, and by doing that solve the business problems of progressive clients.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
My first encounter with the creative industry happened while reading a design magazine. It was an article about the new brand identity for the Dutch National Ballet done by JWT — the agency where I later kick-started my career
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I find a lot of inspiration, like many, in travelling the world both offline and online, discovering new cultures, new art, meeting new people, but also just a good one-on-one conversation with a childhood friend at a Dutch beach house can unexpectedly offer a fresh angle on a certain idea I’d been at the time walking with in the back of my mind.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
This would be a piece I did with my creative partner Hans van Nood for Schweppes called ’For the Makers of Today’. Through this campaign Schweppes positioned itself as a brand by and for the makers. Taking it from storytelling to story-doing by leveraging the brand to support makers all over Europe.
