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Macs IOTTI
Founder & Creative Director | MACSIOTTI
Macs is the Creative Director and Founder of MACSIOTTI studio, a full service creative and strategic agency. He has worked over the past ten years with numerous clients including Givenchy, Max Mara Fashion Group, Jil Sander, Trussardi and United Colors of Benetton, and many others. From 2006 to 2008, Macs led the Creative Direction of Vogue Hommes International with Carine Roitfeld as Editor in Chief. Macs was the Art Director and Co-Founder of Boiler magazine, an independent, visually-lead contemporary art publication. He also consistently works with photographers such as, Inez and Vinoodh, David Sims, Craig McDean, Terry Richardson, Mario Sorrenti, Steven Klein and Peter Lindbergh.
influences
questionnaire
1. What was your very first job?
My very first job was packing boxes in my parents’ knitwear factory. It gave me a very structured and serial method of working.
2. Please describe, in your own words, what your job is and what work it entails.
My job is connecting clients’ needs to a creative process through a holistic and integrated vision of today’s industry and media.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
It was a natural process. I realized that it was actually possible to put my creativity into a job. It was more like an evolving process of connecting with my creative side. Everything worked with a natural synchronicity of events, people and energy that I met through it.
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Instinct.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
It’s a personal project that I am working on at the moment, based on an ongoing dialogue that has been going on forever. MORPHINE is a cultural communitarian project influenced by a dialogue between fashion, sustainability, sensibility, crafts and individualism, discover more on the project @morphine.online
