Laurence is the ULTIMATE brands-lover whose energy will blow you away as much as her resumé. She joined Accor 7 years ago, following her experience in an international communications agency, 9 years working for telecom and a position as marketing director at Galeries Lafayette. Today, as VP of the Innovation Lab in the Global Marketing Division, she works on creating a new kind of hospitality where wellness reigns supreme. She also contributes to accelerating the Group’s transformation by connecting with start-ups through intrapreneurship. Having spent most of her life traveling since childhood—from China to the United States and even a stop on the limestone plateau of the Eastern Sahara—she’s confident that our future lies in multiculturalism and open innovation. She is also CEO of Club des Annonceurs, a professional association, that helps brands leaders build their vision and action plan with a positive engagement.