I think, compared to many marketing experts, my job has always been kind of ... different.
After graduating from university with a degree in communication science, German language, literature and political science, I planned to start my career as a scientist. But then, there was this offer to start up a TV station, so I worked as a journalist, an Editor-In-Chief, and as the creative soul of a young company.
A few years later, I decided to give this creative part of my mind a new homebase. From then on, I enjoyed being a copywriter, storyboard editor, and something like an intuition-guided brand expert
I worked as a Creative Director and member of management in several advertising agencies. My favorite surroundings? no neon, just nature. My customers simply do not care about my awards, they care about my attention. They want full service instead of empty words. And they are more concerned about billings than pomposity. I am the most down-to-earth creative team leader you can imagine. Thanks to my powers of comprehension, I am the one to talk to when it comes to complex brand communication structures and challenges. I really enjoy the challenge of solving problems for technical brands and their products – from carbonic acid and fibre-reinforced composites to heat pumps. Surprisingly this is the reason that, from time to time, I have been asked for knowledge transfer to completely different branches. Therefore I was creative head of one of the most successful healthcare relaunches in 2018. I was the Creative Director of a testimonial campaign with the most popular female tennis player Germany has ever had. And actually, I am proud of a beautiful lookbook for a well-known German designer who presented his new collection during fashion week 2019. Being a marketing expert is not a question of brands and honor. In my eyes, it is a question of making decisions – with promptness and good judgement. And I am really good at that. Therefore I love to be the team leader of Marketing Communications at DESKO: technical brand, business-to-business communications, great people – that is right up my speed!
What was your very first job? What does it feel like to look back at it now?
I started to work as a waitress when I was 14 years old. This job taught me humility and gave me knowledge of human nature.
Please describe, in your own words, what your current job is and what work it entails.
I take care of our customers’ brand strategy and communications. I take care of a great team of creatives. I do not take so much care of myself.
How did you discover that the creative world is right for you?
When I learned to write I immediately knew that writing is my passion. And it is just a short way from passion to profession. My ideas keep blossoming in words and pictures follow.
In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I read as much as I can. Online and offline. I try to learn from the best. I travel. I watch my children play.
If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
I grew up in the western part of Germany, close to the German-German border. When I was 14 years old I made up a story about the Fall of the Wall. The story started with David Bowie performing in Berlin and ended with the peaceful Fall of the Wall. I won a competition and my story got published in a book. A few years later, the Wall fell. I got so many postcards from people that knew my story. So, once in my life, I 'wrote History’.