Jan Willem VAN EWIJK
Jan Willem van Ewijk senior creative with more than 15 years of experience at implementing creative strategies that have a positive impact on brands. Highly motivated, focused professional, maker, content creator and storyteller.
What was your very first job? What does it feel like to look back at it now?
After graduation I started at SVT Branding & Design Group in Amsterdam.
Please describe, in your own words, what your current job is and what work it entails.
My work at Philips goes beyond design. I get to participate in creating strategies to strengthen product position in the market place, create experiences to connect with our customers and I have the opportunity to work on research projects that can lead to solutions for the future.
How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
At a young age, starting graffiti.
In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
Challenge the rules, combine the logical with the unexpected, the clichéd with the poetic, the rough with the delicate.
If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
Starting wellcreative, a creativity-driven agency that embraced a broad spectrum of communication and design crafts, such as branding, creative direction, online experiences, graphic and retail design