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Ian ARMSTRONG
Executive Producer | MINTED CONTENT
A classically trained, emotionally intelligent Marketing/Sales leader with over 23 years’ experience in fast moving commercial environments including 8.5 years in marketing soft drinks and 15 years in automotive marketing. Experienced in managing leading brands in their category up to £24bn turnover across multiple geographies, routes to market and multi-franchise environments. He is a strong strategic thinker with a proven ability to deliver ‘best in class’ output by leading demanding internal and external agency teams. Ian is someone who has been successively promoted through high profile roles delivering results via technical excellence and strong management competencies. A desire to explore the ‘new’ to deliver exceptional commercial results whilst staying focussed on the agreed strategy.
questionnaire
1. 1. What was your very first job?
My very first job was working in a DIY store. My first corporate job was running a production line in a factory.
2. 2. Please describe, in your own words, what your job is and what work it entails.
Today I am a Chairman of a business, a Non Exec Director of neuroscience based Customer Experience business, an Executive Producer of a production company and an Advisory Board member of a Tech business. I spend my time talking to people about the business, investment raises and future strategy.
3. 3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?
At school I realised I was fascinated by advertising and how it influenced people to try or buy new things. Later I began to work for a client organisation and spent the next 25years doing that in a range of settings.
4. 4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
To keep thinking fresh I think you need to constantly seek out new stimulus. That’s why Connections Digital Europe is so good, it provides a wide range of work that makes you stop and think.
5. 5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?
A lot of the work we did at Honda was very innovative for the auto industry at the time. It was completely unexpected and encouraged many different brands to think differently about how they communicated.
6. 6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, CGI, animation etc)
I’m very interested in digital film technologies at the moment. Virtual Production will, I think, change the way in which creative work is developed and produced over the coming years. It will be interesting to see how this evolves.
