Glenn DOHERTY

What was your very first job? What does it feel like to look back at it now? 

Collecting empty glasses in a cocktail bar. I made some lifelong friendships back then and the people experience was invaluable.

Please describe, in your own words, what your current job is and what work it entails.

I’m now freelancing as an independent 360° Designer & Art Director for a variety of agencies and clients either remotely or on-site. I have a diverse background and experience which I can use when faced with complex creative challenges and it’s great to be able to collaborate with different people and brands.

How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?

I’ve always drawn and painted since I was about 3 years old. I wanted to be a fine artist but went off-piste for a couple of years, there was a moment of clarity, digging holes in the freezing cold and generally being pretty clumsy in the construction world, I knew I had to get back into the creative industry. I chose to focus on graphic design. 

 In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I try and keep an open mind, proactively sketch and write down ideas, listen to feedback. I read. I’m a bit of a pop-culture fiend - I love art, music and film. There’s also a lot of great visual reference online now. I love the craft but also am aware of future tech. I attend creative events when I can and travel.

 If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

I recently worked on Green Room Designs Immersive 'Skill Cube' for PUMA' New 5th Avenue Flagship Store. It was quite innovative because it integrates global PUMA brand ambassadors into an immersive experience, positioning them as virtual training buddies; visitors are immersed in a multi-sensory environment incorporating floor to ceiling LCD content screens, graphic projection, motion-sensing devices, dynamic lighting and surround sound.