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In his current role as Creative Lead for Google Central Europe & Emerging Markets, he works on impactful Google powered marketing campaigns for top advertisers and their agencies. The work heavily focuses on identifying user-first solutions to solve key business challenges through innovation and creativity. With a passion for sustainability he has been working heavily with the fashion industry to support new ways of working in a more sustainable future. Designing digital tools to track fashion's environmental impact and advising communications formats and creative best practices to better inform consumers.