Quickly snapped up by the “New Media” department at SONY MUSIC France in 2001, alongside Julie Demarigny, Alexis was made e-Marketing Manager & Digital Content Manager. In the digital department, Alexis oversaw the production of Sony Music artists websites as well as mastering Sony Music corporate website. He was also in charge of the digitization of all Sony Music creative contents. He was in charge of nurturing the in-house databases, managing and following the distribution to all digital aggregators and retailers.
In the meantime and for 6 years, Alexis collaborated and worked on the release of Sony Music albums (all labels included), through online brand partnerships, marketing operations, online promotions and sales transactions.
In 2007, a meeting with Marc Thonon, Producer and Director of the “Atmosphériques” label, led him to an opportunity to leave Sony Music to concentrate on the development of label artists. Occupying the position of Multimedia Manager, he directed digital strategy for famous artists as: Joseph d’Anvers, Louis Chedid, Wax Tailor, Abd Al Malik, Axe Riverboy, Charlie Winston, etc. There, Alexis began developing the image and strategy of diverse artists.
After, Alexis decided to work on his own, and, in 2009, he joined SONY MUSIC as an independent Creative Director. Since then, he has been head of art direction, event solutions, creative content, recordings and digital project management.
Alexis directs and produces all the creative works related to SONY Endorsement, Co-Branding, Sponsoring contracts with a multitude of brands, such as CACHAREL, DIOR, GIVENCHY, AUDI, FIAT, SONY, SAMSUNG, LOTUS, CRÉDIT MUTUEL, MCDONALDS.
Simultaneously, Alexis cofounded SELEKTER.COM, (alongside Christophe Soulard and Olivier Cachin) the first human-powered music recommendation WebApp. At Selekter.com, Alexis was in charge of managing music Database and technical web app development. Leading the project as a CTO (Technical Direction) he was also highly involved with the business development of the company.
Alexis continues to grow and diversify his activities. He now offers creative and innovative services in both event production and music. He has also joined the Playboy Magazine team as Art Director to transform this iconic magazine into a luxurious object focused on culture, arts, extreme sports and innovation.