VIDEO

CREATIVE AWARDS WINNER Chicago 2021 CATEGORY
Advertising

Victoria Granof, Directing & Suzie Myers, Prop Styling for Impossible Burger

"Impossible Burger commissioned award-winning director Victoria Granof for their 4-spot campaign introducing themselves as the "new meat"! Impossible Burger wanted to present their product without caveats and leverage macro visuals for impact, a natural match with her bold and clever style. Victoria partnered with prop stylist & set decorator Suzie Myers to create sets that evoke a nostalgic classic burger moment, lending context without distracting from the hero! Victoria's directing of viscerally delicious pans & drops whet the viewer's appetite and deliver on the brand's bold message."

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