Rick CONRAD

CCO | SCOUT MARKETING CHICAGO

Conrad has developed creative solutions for every type of client you can think of, from straight-up consumer package goods to health and wellness brands. He’s earned a bevy of creative awards in the process. Conrad has found a place to call home at SCOUT Chicago where he digs deep into strategy to create highly effective creative solutions for clients. And he likes to wear many hats…literally and figuratively.

questionnaire

1.)     What was your very first job? 

 

I wrote, illustrated and developed cover designs for Caliber Press, an underground comics publisher. I was surrounded by some very creative people and learned a lot. 

 

 

2.)     Please describe, in your own words, what your job is and what work it entails. 

 

My job is to plus and mentor: make the work better, cultivate people and push them to do the best work they can…and ultimately show clients the value that our creative can bring to their world.

 

 

3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

 

I recognized at a very early age that I didn’t exactly think like everyone else. I saw things differently and luckily my parents saw this and gave me the space and allowed me to grow. For me, being a part of a “creative world” really wasn’t a choice, just part of the deal. 

 

 

4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

 

Keep my eyes open, keep observing, continue searching and stay hungry. Once you stop looking for new things and get too content, you’re in trouble. 

 

 

5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

 

I did a TV project for an academic medical center a few years back that entailed the hiring of 3 documentary photographers. We got full access to the hospital campus and came out with over 30,000 photos. We took those photos and created some very inspirational TV spots and other media…and we saw some serious shit (at 2:30am in the ER) in the process. 

jury

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