Madeline GORMAN

Sr. Producer | ENERGY BBDO

Maddie is a Senior Producer at EnergyBBDO in Chicago. 

She has developed and executed creative solutions for numerous national and global brands, such as Champion, Jack Daniel's, Woodford Reserve, Pearle Vision, Mars-Wrigley, Marriott and the US Open.

Her goal for every project is to generate an environment that fosters strong collaboration, pushes creative boundaries, and leaves space to enjoy the shared experiences that are unique to this job

questionnaire

What was your very first job? 

In life - a camp counselor. In advertising - an Assistant Account Executive at mcgarrybowen, working on Pizza Hut.

Please describe, in your own words, what your job is and what work it entails.

This could be answered in so many ways because I think producers are naturally skilled at adapting to whatever is needed for a specific project. In short though, we're problem solvers -- with good taste and knack for staying calm under pressure. Curiosity and making things fuels us. And as I grow in my career, I look forward to nurturing creative talent and creating spaces for new voices.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today? 

I was fortunate to grow up with parents in creative fields (mom's an interior designer and dad's an architect) that exposed me to creative outlets and industries from a young age. I was heavily involved in the dance world throughout my youth and into college, and I poured over fashion magazine ads and editorial spreads (I used to pride myself on the 6 bookshelves worth of Vogue magazines I'd collected growing up). Long story short, I always knew I wanted to be involved in a creative pursuit, but it wasn't until I was properly exposed to production at mcgarrybowen that I was finally able to put a finger on exactly how. I need to give Steve Ross a huge shoutout for seeing my passion and bringing me into the wonderful group of producers there at the time.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Prioritizing outside hobbies, traveling, and exposing myself to new experiences.

Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)

Film, production, and post are most relevant to my day-to-day and I love that Connections allows me to see so much work in once place.

Experiential and VR are areas that I am less involved in, so appreciate the opportunity to further familiarize myself with these disciplines at the event.

jury

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